FC Barcelona announce Nespresso partnership

Futbol Club Barcelona have announced a long-term partnership with Nestlé Nespresso, bringing it on board as their Official Coffee.

The five-year partnership will make Nespresso available at Barça’s home ground, Camp Nou, in the VIP areas on matchdays, events, and other activities held at the venue.

Barça and Nespresso will also work on joint activations and activities, with Nespresso set to have branding exposure across various club assets, including their official digital and social channels. 

Part of the official statement FC Barcelona released on the matter stated the following:

“This partnership highlights the brand’s versatility in adapting its professional solutions to any setting, from dining establishments to major sports complexes, reflecting FC Barcelona and Nespresso’s shared commitment to creating memorable experiences for everyone, with high-quality coffee enjoyed in a first-class setting. It also reflects the club’s commitment to excellence and Nespresso’s passion for creating special moments through its range of coffees.”