Chelsea FC ink GAC partnership

Chelsea Football Club have announced a partnership with global automotive business GAC, bringing it on board as their Official Automotive Partner.

The partnership will see Chelsea and GAC work on joint activations and fan engagement activities in the UK, Europe, and beyond, with GAC looking to reach out to wider audiences.

GAC’s AION vehicles will escort the Chelsea men’s team to Stamford Bridge on select matchdays, while also working with the club on digital storytelling, fan experiences, and engagement, including car displays.

Chelsea FC’s statement on the partnership read:

“The partnership with Chelsea adds a new dimension to this work, complementing product introductions, sales-channel development and customer support. It will help GAC reach audiences beyond traditional automotive channels as the company continues to build its presence across the region. GAC’s European line-up includes the AION V electric SUV and the AION UT compact electric hatchback, offering options for family travel and everyday mobility. Both models reflect the company’s focus on practical usability, technology and quality. The partnership also forms part of GAC’s One GAC 2.0 global strategy and its Local for Local approach. By combining the partnership’s international reach with activities shaped around local interests, GAC and Chelsea will build lasting connections together with supporters and customers.”