Aditya Chaudhuri

FC Barcelona have roped in Hewlett Packard Enterprise (HPE) as the Official Edge-to-Cloud Partner of Espai Barça on a multi-year deal.

Bayer 04 Leverkusen have announced a sleeve sponsorship agreement with the Niedax Group, a manufacturer of cable management systems.

The English Premier League has signed a four-year deal with Guinness, which has thus inked its first-ever global football agreement.

Fulham Football Club have announced a partnership agreement with the Mongolian Ministry of Culture and Go Mongolia.

This article contains information regarding Norwegian professional tennis player Casper Ruud’s brand endorsement deals. Also read: Top 10 richest tennis players of all time Casper Ruud: Current Endorsements SalMar SalMar, one of the world’s “largest and most efficient producers” of farmed salmon, joined forces with Casper Ruud in April 2017. Handelsbanken  Handelsbanken AB is a...

South America's football-governing body CONMEBOL has roped in global tech brand TCL as a sponsor for the upcoming Copa América 2024.

Here's our predictions for the game taking place on Day 10 of the 2024 ICC Men's T20 World Cup. Written by Aditya Chaudhuri.

The MI New York have roped in cybersec company Commvault as an Associate Partner ahead of the 2024 Major League Cricket season.

It was Max Verstappen back on the top step of the podium as he held his nerve in an action-packed and wet Canadian Grand Prix 2024.

Multi-year renewal announced The Union of European Football Associations (UEFA) have announced a renewal of their partnership with American multinational financial services corporation, Mastercard. Mastercard will remain a sponsor of the UEFA Champions League for the 2024-37 commercial cycle.  The long-standing partnership which entered its 30th year, will also see Mastercard hold sponsorship rights for...