Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Shikhar Dhawan teams up with QUE

Indian professional cricketer Shikhar Dhawan has joined eyewear brand QUE as an investor, partner, and brand ambassador. Having roped in Dhawan in a multi-faceted role, the brand aims to increase its visibility, reaching out to wider audiences in India and beyond. Speaking about the deal, Shikhar Dhawan said: “I am delighted to be associated with...
Aditya Chaudhuri

Red Bull partners with CDW

The Red Bull Academy Programme has roped in multi-brand tech solutions provider CDW as a Team Partner on a multi-year deal. As per the deal, the Vernon Hills, Illinois–based company’s branding will be present on the Red Bull Academy car and driver overalls. Sarah Harrington, Red Bull Academy Programme Manager, commented: “Welcoming CDW as a...
Aditya Chaudhuri

Lance Stroll teams up with Krown Produce

Canadian fresh produce brand Krown Produce has partnered with Aston Martin Aramco F1 Team driver Lance Stroll, becoming in the process his Official Produce Partner. The partnership will put the Calgary, Alberta-based company’s logo on Stroll’s crash helmet going forward.  Speaking about the deal, Stroll commented: “I’m super happy to be working with Krown Produce and adding their...
Aditya Chaudhuri

Ultimate Fighting Championship (UFC) nets Anker deal

The Ultimate Fighting Championship (UFC) has announced a regional partnership agreement with mobile charging solutions provider Anker, which thus comes on board as its Official Charging Partner in the Middle East and Africa (MENA) region. As per the deal, the Chinese electronics company will work towards enhancing fan experiences in the region at official UFC...
Aditya Chaudhuri

Team Vitality teams up with Abios

Esports organisation Team Vitality has announced a long-term partnership agreement with esports data and tech provider Abios. The partnership is aimed at enhancing the French esports side’s fan engagement application, V.Hive, with esports data. Case in point, there will be a new prediction tool for the V.Hive users, via which they will stand a chance to...
Aditya Chaudhuri

PGL extends partnership with Odin.gg

Esports tournament organiser PGL has announced a multi-year partnership extension agreement with Odin.gg, which will thus continue on as an Exclusive Provider of Data and Integrity Services for all official PGL events.  Odin.gg will provide data and integrity services for the organiser’s Counter-Strike 2 and Dota 2 events, which will include a minimum of eight Dota...
Aditya Chaudhuri

World Championship of Legends partners with EaseMyTrip

The World Championship of Legends (WCL) has roped in Indian travel company EaseMyTrip as its Presenting Partner ahead of its upcoming edition.  Nishant Pitti, CEO and Co-founder, EaseMyTrip, commented: “We are excited to serve as the presenting partner of the World Championship of Legends. This partnership underscores our unwavering dedication to championing sporting excellence and...
Aditya Chaudhuri

DAZN acquires Formula 1 broadcast rights for Portugal

Sports entertainment platform DAZN has acquired the exclusive broadcasting rights to air the Formula One World Championship in Portugal for the next three seasons. The deal, set to cover F1 seasons 2025 to 2027, will see DAZN replace Sport TV, whose current deal expires at the end of 2024. DAZN recently acquired Eleven Sports, which...
Aditya Chaudhuri

Shivam Dube teams up with Biryani By Kilo

Indian professional cricketer Shivam Dube has announced a partnership with Biryani By Kilo. The partnership aims to “celebrate the spirit of the Indian Premier League with the flavours of the brand’s culinary delights and elevate the matchday experience.” With this agreement, Biryani By Kilo also hopes to reach out and connect with cricket fans on...
Aditya Chaudhuri

Miami Grand Prix 2024: Lando Norris picks up first career win

We were all set for Max Verstappen securing another dominant win at the 2024 Miami Grand Prix, but a rare error from the reigning World Champion opened up the avenue for the others, and it was McLaren’s Lando Norris who grabbed the opportunity with both hands, picking up in the process his first-ever career win...
Aditya Chaudhuri
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