Aditya Chaudhuri

The National Basketball Association (NBA) has announced a partnership agreement with TV streaming platform Roku. The deal sees the launch of the first-ever NBA FAST (free ad-supported streaming TV) channel and the NBA Zone, where fans can easily find NBA games, highlights, documentaries, original series, and more. The launch will also see the NBA App...

The Women’s National Basketball Association (WNBA) has announced a multi-year partnership agreement with Perrigo Company, a leading provider of consumer self-care products. The deal will see Perrigo’s Opill, the first-ever daily birth control pill made available without a prescription in the US, partner with the WNBA, with the partnership focusing on building confidence, strength, and...

This article contains information regarding the organisations enjoying a strong branding presence across Indian Premier League (IPL) franchise Gujarat Titans’ (GT) physical and digital assets as their official sponsors and partners for the 2024 season. PRINCIPAL PARTNER Dream11 Mumbai-headquartered Indian fantasy sports platform Dream11 was announced as the designated Principal Partner of the Gujarat Titans...

The Women’s National Basketball Association (WNBA) has signed a multi-year partnership agreement with pay television sports channel TNT Sports. The broadcast partnership will see viewers in Ireland and the UK get access to regular season WNBA games, which will be aired on TNT Sports and Discovery+.  Along with airing primetime action from the WNBA, TNT...

Toyota’s luxury vehicle division Lexus has signed a partnership agreement with the PGA of America, thus becoming the Official Vehicle of the PGA Championship, the KitchenAid Senior PGA Championship, the KPMG Women’s PGA Championship, and PGA Frisco. As per the agreement, Lexus will gain on-site activation rights at all of the aforementioned events, with its...

L’Oreal Group’s luxury beauty brand Lancôme has roped in tennis star Iga ?wi?tek as a brand ambassador. The partnership sees ?wi?tek become the first brand ambassador for Lancôme in Poland and also the first sportsperson to become a Lancôme ambassador. Not only will ?wi?tek be the face of the brand, she will also headline the...

The Delhi Capitals (DC) have roped in travel and airport hospitality company Encalm as their men’s team’s Hospitality Partner for the ongoing Indian Premier League (IPL) season. As per the deal, Encalm will receive branding presence on various team assets. The two parties will also work together on a host of fan experiences.  Vikas Sharma,...

The Rajasthan Royals (RR) have signed a partnership agreement with HMD, which thus becomes the Official Smartphone Partner of the Indian Premier League (IPL) franchise for the tournament’s 2024 edition. As per the deal, HMD is to enjoy branding visibility across Royals assets over the course of the 2024 IPL season. Alok Chitre, CBO, Rajasthan...

Global broker Exness has announced a partnership agreement with LaLiga, coming on board as the Official Regional Partner of the Spanish league in Latin America. The multi-year deal will see Exness work on improving visibility across the region and use LaLiga’s platform to reach out to wider audiences.  Also read: LaLiga Sponsors 2023/24 Alfonso Cardalda,...

The Ultimate Fighting Championship has roped in sleeping aid company Hostage Tape as its Official Sleep Aid Partner following a marketing partnership agreement. The deal will see Hostage Tape “activate its brand within some of UFC’s most significant assets”. Hostage Tape branding will be present inside the Octagon at select Fight Nights, on broadcast integrations,...