Aditya Chaudhuri

Hungarian telecom company Magyar Telekom has signed a long-term partnership agreement Hungarian professional footballer Dominik Szoboszlai. The Liverpool FC midfielder, also captain of the Hungary men’s national football team, took to Instagram to announce the partnership. The two parties will work together to encourage Hungarians not to give up despite difficult circumstances. The partnership is...

Stake F1 Team Kick Sauber have announced a partnership agreement with transport solutions provider Scania. The deal will see the Swedish company serve as an Official Supplier to the Swiss F1 team. Scania’s premium trucks will be at the Sauber F1 headquarters in Hinwil, helping the team transport their equipment throughout Europe.  Alessandro Alunni Bravi,...

The Lusail International Circuit, which hosts Formula One and MotoGP events, has partnered with the Qatar Tourism Authority, making “Visit Qatar” the Official Tourism Partner of the venue for 2024. The partnership aims to highlight the country’s “diverse offerings”. Amro Al-Hamad, Executive Director of Qatar Motor and Motorcycle Federation (QMMF) and CEO of Lusail International...

The Punjab Kings (PBKS) have roped in healthcare products manufacturer KENT as their Principal Sponsor ahead of the 2024 Indian Premier League (IPL) season. As per the agreement, KENT will gain branding visibility on the PBKS jersey. Satish Menon, CEO, KPH Dream Cricket Limited, said: “We are delighted to have Kent back as our partner...

Professional boxer Anthony Joshua has inked a long-term partnership renewal agreement with Under Armour. As per the renewed agreement, Joshua will continue sporting Under Armour apparel in the ring. The two parties have worked together since 2015. The partnership renewal was announced through an AI-advertisement titled “Forever Is Made Now”. On continuing with Under Armour,...

The Ultimate Fighting Championship (UFC) has extended its partnership agreement with combat sportswear specialist Venum. The partnership, now extended until 2029, will see Venum continue on as the UFC’s Exclusive Global Outfitting Partner and work with the American mixed martial arts promotion company to develop fight-week gear, which will be worn by the athletes “during...

American professional wrestling promotion World Wrestling Entertainment (WWE) has announced a partnership agreement with Logan Paul and KSI–owned sports drink brand PRIME. The agreement makes PRIME the Exclusive Official Hydration Drink Partner of WWE. As per the deal, PRIME will become the first-ever WWE partner to have its logo featured in the middle of the...

Wrexham AFC have announced a partnership agreement with financial services company Ally Financial, which will thus sponsor their women’s team’s upcoming US Tour, dubbed the “2024 Wrex Coast Tour”. The partnership is aimed at helping the club gain visibility on the global stage. Ally will also sponsor the Wrexham men’s team’s “Summer Wrex Coast Tour”....

The Women’s National Basketball Association (WNBA) has teamed up with UK-headquartered sports data and technology company Genius Sports. The deal will see the company’s “Second Spectrum 3D” optical tracking solution act as the Official Optical Tracking Provider of the WNBA, enabling its cameras to track and collect player and ball data during games.  Cathy Engelbert,...

This article contains information about the organisations enjoying branding presence across the assets of Aston Martin Aramco F1 Team as their official sponsors and partners during the 2024 FIA Formula One World Championship season. Title Partner Aramco In February 2022, Aston Martin inked a long-term deal with Aramco, which saw the team renamed to “Aston...