Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Mastercard announces VCT partnership

Mastercard has expanded its partnership with Riot Games, thereby officially venturing into the VALORANT Champions Tour (VCT).  As per the agreement, Mastercard will be supporting global events on the VCT. The Mastercard logo will be present during the VCT Masters broadcast, and other activities as part of the collaboration will be announced during the VCT...
Aditya Chaudhuri

Andriy Shevchenko partners with Gatorade

Former Ukrainian footballer Andriy Shevchenko stars in Gatorade’s latest Team Talk campaign video. Shevchenko joins the Gatorade team as a “Confidence Coach”. With recent data suggesting that teenagers suffer from a lack of self-esteem which directly affects their participation in grassroot sports, Shevchenko joins the Gatorade team to inspire the upcoming players at the Gatorade...
Aditya Chaudhuri

Virat Kohli announced as Batwrap brand ambassador

Australian sports equipment brand Batwrap has roped in Indian professional cricketer Virat Kohli as a brand ambassador. With the goal of helping get the best out of your old bats or to customise a new bat, Batwrap’s products lets users personalise the appearance of their bat using cutting-edge lightweight materials. Also Read – Virat Kohli’s...
Aditya Chaudhuri

LaLiga signs new deal with Fanatics

Sports merchandise retailer Fanatics has inked a new deal with LaLiga, signing a manufacturing and distribution agreement that will see the launch of a new official online LaLiga store later in the summer, before the 2023-24 season gets underway.  Fans will be able to purchase officially-licensed training apparel and shirts from the league’s first- and...
Aditya Chaudhuri

vivo partners with 19th Asian Games Hangzhou 2022

Leading global technology brand vivo has been announced as the Official Exclusive Supplier of Mobile Phones for the upcoming 19th Asian Games Hangzhou 2022, which is scheduled to be held from September 23 to October 8, 2023. vivo’s brand iQOO has been announced as the Official Esports Gaming Phones supplier for the esports events at...
Aditya Chaudhuri

Ultimate Table Tennis (UTT) teams up with Aatral

Ultimate Table Tennis (UTT) has announced a new partnership with Aatral, a leading metaverse solutions company in India, as it aims to revolutionise fan engagement by creating an immersive and interactive virtual experience for table tennis enthusiasts for the very first time. As per the agreement, Aatral will collaborate with UTT as its official metaverse...
Aditya Chaudhuri

Pietro Fittipaldi set for Haas tyre test at Silverstone

American Formula One team Haas have announced that they will be taking the Pirelli tyre test on July 11 and 12, 2023, at the Silverstone Circuit.  Haas drivers Kevin Magnussen and Nico Hülkenberg will be driving on July 11, while their reserve driver Pietro Fittipaldi will get behind the while for both the sessions on...
Aditya Chaudhuri

Team Vitality signs partnership agreement with KIA for its League of Legends teams

Leading esports organisation Team Vitality has signed a two-year partnership with South Korean automotive brand KIA, which becomes an Official Supplier for Vitality’s League of Legends teams for the Ligue Française League of Legends (LFL) and the League of Legends European Championship (LEC).   The partnership will see both KIA and Vitality collaborate on content activities,...
Aditya Chaudhuri

WNBA signs multi-year partnership with Discount Tire and Continental Tire

The Women’s National Basketball Association (WNBA) has signed a multi-year partnership with tire and wheels retailer Discount Tire and one of its brands, Continental Tire. The partnership sees Discount Tire join as the Official Tire Retailer of the WNBA, with Continental Tire joining as the Official Tire of the WNBA. The partnership will provide both...
Aditya Chaudhuri

Vettel to drive his famous RB7

Sebastian Vettel will be driving his championship-winning RB7 at the Nürburgring Nordschleife during the Red Bull Nürburgring show in September later this year.  Vettel will be joined by his former Red Bull teammate and current Red Bull reserve and third driver, Daniel Ricciardo, who will be driving the RB8.  The Red Bull Formula Nürburgring will...
Aditya Chaudhuri