Aditya Chaudhuri

The Saudi Esports Federation (SEF) has announced a partnership agreement with international sports marketing agency SPORTFIVE.  The partnership will see SPORTFIVE provide the SEF with strategic sales support and project management across its various initiatives. The deal will also focus on the upcoming Gamers8: The Land of Heroes event, which is set to be held...

After a dramatic Monaco Grand Prix that saw Max Verstappen put in a stunning late wet-weather drive along with supreme tyre management, the season’s first triple-header—which became a double-header due to the Imola race being cancelled—comes to its conclusion in Barcelona, Spain. With the reigning World Champion beginning to assert dominance, and a veteran looking...

Revenant Esports, one of Asia’s fastest-growing esports organisations, has added three huge names to its content creators lineup. The organisation has welcomed “Bitty”, “Ayush Is Live” and “Emperor Plays” into its fold; the three of them have a combined social media following of more than 1 million.  The three content creators are versatile and have...

There are some new captains set to feature in The Hundred this season, with the likes of Ellyse Perry, Sophie Ecclestone and Tom Abell taking up leadership roles. Perry will captain Birmingham Phoenix with Moeen Ali, Sophie Ecclestone will captain Manchester Originals, while Tom Abell will lead Welsh Fire. Ecclestone will be the Originals’ captain...

English professional football club Manchester City have teamed up with international lifestyle and wellness-focused direct selling firm QNET to provide young Africans with a platform to showcase their talent. The “ManCity Football Clinic” programme has selected 26 young players from disadvantaged communities, getting them access to the best trainers and coaches, including former Nigerian footballer...

Bollywood actor Tiger Shroff has invested in Revenant Esports. The amount Shroff has invested into the Indian esports organisation has not been disclosed. This strategic investment comes as a huge boost to Revenant Esports, which now plans to utilise the latest funding to bolster its esports rosters, content creators and bootcamp infrastructure as well as...

Indian esports organisation Orangutan Esports has roped in PUMA as its Official Kit Partner. The partnership will see the Orangutan Esports teams wear PUMA-curated jerseys and merchandise.  The partnership was announced through the #AlsoAnAthlete campaign, which is aimed to raise awareness about competitive esports.  Shreya Sachdev, Head of Marketing at PUMA India, commented: “Competitive esports...

Poker Sports League (PSL) has announced a new partnership with JioCinema, which becomes the official streaming partner for the upcoming fifth PSL season. The entire tournament will be streamed live exclusively on the Viacom18-owned OTT platform from July 22, with the grand finale scheduled to be held on August 20 with a prize pool of...

Global health and wellness firm Herbalife has renewed its long-standing partnership agreement with Cristiano Ronaldo. The partnership extension will see Herbalife continue on as the Official Nutrition Sponsor of the 38-year-old Portuguese footballer. Herbalife has been a sponsor of Ronaldo since 2013 and has also launched the “Herbalife CR7 Drive” sports drink in collaboration with...

Europe’s football-governing body UEFA has teamed up with PepsiCo to make the UEFA Champions League finals a “zero waste to landfill” by 2026 with help from the following PepsiCo brands: Pepsi, Lay’s, Doritos and Gatorade. Also read: Manchester City Sponsors 2022-23 At the men’s UEFA Champions League (UCL) final at ?stanbul’s Atatürk Olympic Stadium on...