Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

NWSL ties up with Deloitte

Deloitte joins as Official Professional Services Provider. National Women’s Soccer League (NWSL) has inked a multi-year deal with Deloitte, strengthening its growing sponsorship portfolio. The partnership sees Deloitte serve as a sponsor and advisor to the women’s league. Deloitte will also support the league with a range of initiatives and help develop its ten-year strategic...
Aditya Chaudhuri

Neeraj Chopra signs up with CRED

Olympian stars in CRED’s latest ad.   Olympic gold medallist Neeraj Chopra kicked off the resumption of the second phase of the Indian Premier League with his role in CRED’s latest advertisement. CRED’s ‘Great for the Good’ campaign is conceptualised by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Deep Joshi and Vishal Dayama and written by...
Aditya Chaudhuri

Paris Saint-Germain tie up with Smart Good Things

French side sign a three-season agreement.   French club Paris Saint-Germain have announced on Thursday that they will invest €250,000 and donate 25% of their net turnover from the sale of the drinks by beverage company Smart Good Things to finance the Paris-Saint Germain Endowment Fund for children. The French side announced that from October...
Aditya Chaudhuri

UEFA extends partnership with Topps

Trading card company will create NFTs for UEFA.   UEFA has extended its partnership with trading card and sticker company Topps, with the company remaining the football body’s exclusive and official collectibles partner for its club competitions such as the UEFA Champions League, the UEFA Women’s Champions League, the UEFA Europa League and the UEFA...
Aditya Chaudhuri

Virat Kohli to step down as T20I captain after the World Cup

Indian captain announces his decision ahead of next month’s T20 World Cup. Indian captain Virat Kohli shocked the cricketing world as he announced his decision to step down as the country’s captain from the game’s shortest format after the upcoming T20 World Cup, which is scheduled to start from October. In a note shared on...
Aditya Chaudhuri

Manchester City announce new deal with WeWork

WeWork joins as Official Workplace partner.   Manchester City and their sister club New York City FC have joined hands together to sign a new partnership with co-working company WeWork that sees the company become the Official Workplace Partner of Manchester City and an Official Partner of New York City FC. As part of the...
Aditya Chaudhuri

Rajeev Ram: The Journey So Far

American Rajeev Ram won his third Grand Slam title recently when he and his doubles partner Joe Salisbury went on to win the 2021 US Open men’s double title. Today we look at the career of the American world no. 5 in doubles and his journey to the top. The Early Years Born to Indian...
Aditya Chaudhuri

Nissan announced as Official Sponsor of the Men’s T20 World Cup

Nissan Magnite will be the official car of the ICC Men’s T20 World Cup 2021.   Nissan announced on Wednesday that the brand has become the official sponsor of the upcoming ICC Men’s T20 World Cup, which is scheduled to be held later this year in October. The automobile manufacturer also announced that its latest...
Aditya Chaudhuri

Lasith Malinga calls time on his T20 career

Sri Lankan legend closes out playing career.   Sri Lankan great Lasith Malinga announced his retirement from T20 cricket on Tuesday, effectively calling time on his cricketing career, as the shortest format was the only one he hadn’t retired from. Malinga, who had retired from Tests in 2011 and ODIs in 2019, had kept his...
Aditya Chaudhuri

Parimatch inks deal with three Premier League clubs

Aston Villa, Brighton and Hove Albion and Southampton sign marketing partnerships. Global betting brand Parimatch has signed a three-club agreement with Premier League sides Aston Villa, Brighton and Hove Albion and Southampton that will see the brand join on as marketing partner for the three sides. The three-year contract will see the clubs work together...
Aditya Chaudhuri