Aditya Chaudhuri

German football heavyweights FC Bayern Munich have announced a multi-year partnership agreement with the European brand for vitamins, minerals, and tonics, Doppelherz. Doppelherz will join Bayern Munich as their official nutritional supplements partner. Also Read – Bayern Munich inks new deal with meine Volksbank Raiffeisenbank eG Michael Diederich, Deputy CEO, FC Bayern, commented, “Sport and a healthy, balanced, nutrient-rich...

After a disappointing loss in the opening Test, Shubman Gill’s Indian team, without their star bowler Jasprit Bumrah, bounced back with a statement win in the second Test, registering their first-ever Test victory at Edgbaston to level the series 1-1. With the score tied, the series now moves to the iconic Lord’s, the home of...

The England and Wales Cricket Board (ECB) has expanded its partnership with global automotive giant Toyota, with the company coming on board as the Official Automotive Partner for The Hundred. Toyota’s branding will appear on the playing kits of all eight teams, with its logo and name featured on the sleeves. Additionally, Toyota will host...

Spanish tennis star Carlos Alcaraz has been named a Global Brand Ambassador for evian, the premium natural spring water brand sourced from the French Alps. He joins evian’s roster of tennis ambassadors, which includes Frances Tiafoe, Emma Raducanu, and Arthur Fils. A long-time supporter of tennis, evian has been the Official Water of The Championships,...

The Asian Football Confederation (AFC) has announced an expanded partnership with global financial services giant Visa. As part of the new agreement, Visa will become the Official Global Supporter of the AFC Women’s Asian Cup Australia 2026, marking the first time the brand has partnered with the women’s edition of the tournament. The expanded partnership...

Former Spanish World Cup winner Andrés Iniesta has announced a new partnership with international sports betting company MelBet with the former Spanish footballer joining as the Brand Ambassador. Iniesta will promote the values of ‘Passion, Hunger for Victory, Reliability, Drive, Dynamism, Leadership, Brilliance and Sincerity’ through the partnership with MelBet through a campaign called ‘The...

English football club Aston Villa has partnered with Bitcoin-first financial institution and fully licensed bank Xapo Bank as an Official Partner of the club, following a new partnership agreement. The deal will also see Xapo Bank serve as Villa’s Official Pre-Season Tour Partner for the club’s upcoming pre-season tour of the United States in 2025....

Spanish football giants Real Madrid have announced a new strategic partnership with power tools and outdoor power equipment innovator Positec. The partnership will see Positec team up with Real Madrid through their brands, Kress and Worx, to support the club’s sustainability goals. Real Madrid will use Kress’ satellite-guided robotic mowers at their training complex, Ciudad...

Arsenal Football Club have signed a global partnership agreement with Japanese beverage company Asahi. More details inside.

West Ham United Football Club have signed a multi-year partnership agreement with Irish bookmaker BOYLE Sports.