Formula 1 News

McLaren Formula 1 Team extend BAT partnership

McLaren Formula 1 Team have announced a multi-year partnership agreement with British American Tobacco (BAT), which will thus continue on as the Woking-based British team’s Official Principal Partner.  As per the deal, BAT’s brands will continue enjoying visibility on the McLaren F1 race car. The extension will also see put BAT branding on the NEOM...
Aditya Chaudhuri

Akshay Gupta signs for Mertens Motorsport

Akshay Gupta, racer and tech founder, has officially inked a deal with Mertens Motorsport for the highly anticipated 2024 Nürburgring Langstrecken-Serie (NLS) season, which will take place at the Nürburgring circuit in Nürburg, Germany. The NLS is widely renowned as one of the oldest and most esteemed endurance racing championships globally since its inception in...
Aditya Chaudhuri

Formula One 2024 Team Sponsors: Mercedes-AMG Petronas F1 Team

This article contains information about the organisations enjoying branding presence across the assets of Mercedes-AMG Petronas F1 Team as their official sponsors and partners during the 2024 FIA Formula One World Championship season. TITLE PARTNER Petronas In December 2009, after it was announced that Mercedes would return to F1, Malaysian state oil and gas company Petronas was...
Aditya Chaudhuri

Red Bull and New Era expand partnership

Red Bull Racing has expanded their partnership with apparel firm New Era with the latter joining as the Exclusive Headwear and Apparel Partner of Red Bull Sim Racing – Red Bull Racing’s esports team. The multi-year partnership will see a co-branded range be launched which the Red Bull Sim Racing drivers will wear and also...
Aditya Chaudhuri

Williams Racing teams up with SunGod

British Formula One team Williams Racing has announced a new partnership with British performance eyewear brand SunGod. The licensing partnership will see SunGod become the team’s Official Eyewear Licensee for the Formula One 2024 season.  SunGod will be working with the team to create a range of high-performance eyewear including limited edition collections designed for...
Aditya Chaudhuri

Formula One 2024 Team Sponsors: BWT Alpine F1 Team

This article contains information about the organisations enjoying branding presence across the assets of BWT Alpine F1 Team as their official sponsors and partners during the 2024 FIA Formula One World Championship season. Also read: Formula One Sponsors 2023 TITLE PARTNER BWT In February 2022, Alpine F1 announced water treatment systems supplier BWT as their title...
Aditya Chaudhuri

Stake F1 Team Kick Sauber announce Scania partnership

Stake F1 Team Kick Sauber have announced a partnership agreement with transport solutions provider Scania. The deal will see the Swedish company serve as an Official Supplier to the Swiss F1 team. Scania’s premium trucks will be at the Sauber F1 headquarters in Hinwil, helping the team transport their equipment throughout Europe.  Alessandro Alunni Bravi,...
Aditya Chaudhuri

Qatar F1 track teams up with Visit Qatar

The Lusail International Circuit, which hosts Formula One and MotoGP events, has partnered with the Qatar Tourism Authority, making “Visit Qatar” the Official Tourism Partner of the venue for 2024. The partnership aims to highlight the country’s “diverse offerings”. Amro Al-Hamad, Executive Director of Qatar Motor and Motorcycle Federation (QMMF) and CEO of Lusail International...
Aditya Chaudhuri

Formula One 2024 Team Sponsors: Aston Martin Aramco F1 Team

This article contains information about the organisations enjoying branding presence across the assets of Aston Martin Aramco F1 Team as their official sponsors and partners during the 2024 FIA Formula One World Championship season. Title Partner Aramco In February 2022, Aston Martin inked a long-term deal with Aramco, which saw the team renamed to “Aston...
Aditya Chaudhuri

Audi accelerates Sauber takeover ahead of 2026 F1 entry

Audi has announced a complete takeover of the Sauber F1 team, reaffirming its commitment to Formula One as it gears towards a 2026 entry. The German automaker had announced in August 2022 that it intended to enter F1 as a works team in 2026 and would be taking over 25% of Sauber in six months’...
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