Formula 1 News

Williams Racing ink LEADER partnership

British Formula One team Williams Racing have announced a one-race partnership with Australian IT distributor LEADER for the 2023 Australian Grand Prix.  The partnership will see LEADER support the Cyber Protection Partnership between Williams Racing and Acronis and gain branding on the nose of the Williams’ race car at the 2023 Australian GP.  James Bower,...
Aditya Chaudhuri

McLaren announce Workday partnership

British Formula One team McLaren have signed a multi-year partnership with Workday, a leading provider of enterprise cloud applications for finance and human resources. The partnership will see Workday join as an Official Partner of the F1 team, starting with the ongoing 2023 season. McLaren will use Workday’s financial planning software and support to empower...
Aditya Chaudhuri

Viacom18 acquires MotoGP broadcast rights

Viacom18 has acquired the exclusive broadcast rights for MotoGP in India, starting with the Grand Premio de Portugal, which will be broadcast on Sports18 and JioCinema. Viacom18 will provide exclusive coverage of Practice Sessions on Friday and Saturday, Qualifying and Sprint on Saturday, and the main race on Sunday. MotoGP fans in the country will...
Staff

McLaren announce Salesforce partnership

British Formula One team McLaren have announced a new partnership with Salesforce — a global leader in customer relationship management that is based out of San Francisco, California. Salesforce joins as an Official Partner of the McLaren F1 team. As Official Partner, Salesforce will work with McLaren to deliver unique fan experiences both on and...
Aditya Chaudhuri

Red Bull join forces with CDW

Formula One reigning world champions Red Bull Racing have roped in technology solutions provider CDW as an Official Team Partner. The partnership will see CDW provide the team with advanced tools and expertise designed to drive success for the team, both on and off the track. Red Bull will also gain access to CDW's host of products and services along with IT solutions and services, as a part of the agreement. CDW had previously partnered with the team to be the Title Partner of the team's International Women's Day event. Christian Horner, Oracle Red Bull Racing Team Principal and CEO said, "Formula 1 is a technology-driven sport and being able to harness the power of a company like CDW is hugely important. CDW is active in a wide number of areas that are key to the Team’s success and the level of integration they’re able to effect is vital. We are about to embark on a massive new season and the fact that CDW will be helping to drive engagement with Max and Checo’s championship challenge is fantastic news.” Sona Chawla, Chief Growth and Innovation Officer, CDW, spoke about the partnership, commenting, "At CDW, we make technology work so people can do great things. Helping Oracle Red Bull Racing to elevate its use of technology is a unique privilege and we’re proud to stand behind the team as it strives to continue its well-documented success on the racetrack. As a customer-focused organisation, we’re also excited about this partnership because so many of our customers have a deep-rooted passion for Formula 1 and the incredibly talented Oracle Red Bull Racing team.”
Aditya Chaudhuri

Southwire teams up with Formula E

Carrollton, Georgia-headquartered American wire and cable manufacturer Southwire has been announced as the Official Wire and Cable Provider of Formula E. Rich Stinson, Southwire’s President and CEO, commented: “At Southwire, we’re at the forefront of planning grid modernization and optimising distributed energy systems. We understand the complexities around building a sustainable EV charging infrastructure where...
Aditya Chaudhuri

Emely de Heus joins MP Motorsports for F1 Academy

Dutch motor-racer Emely de Heus has signed for MP Motorsports for the upcoming F1 Academy season. The Dutch team now have De Heus on board alongside Emirati racers Amna and Hamda Al Qubaisi. De Heus made her motor racing debut with MP Motorsport in 2021 in the Spanish Formula 4. She went on to win...
Aditya Chaudhuri

Sergio Pérez holds off charging Max Verstappen to win in Jeddah

Sergio Pérez took home his first Saudi Arabian Grand Prix win as the Red Bull driver converted his pole to a win to win the Saudi Arabian Grand Prix 2023. Pérez's teammate Max Verstappen who started 15th after a mechanical issue hampered his qualifying, finished an incredible second with Aston Martin's Fernando Alonso finishing on the podium for a second race in a row although a post race penalty for serving his penalty incorrectly dropped the Spaniard to fourth position and saw George Russell score his first podium on the season. Mercedes had Lewis Hamilton finish fifth with the Ferrari's of Carlos Sainz and Leclerc finishing a disappointing sixth and seventh. The two Alpine's of Esteban Ocon and Pierre Gasly were eighth and ninth with the Haas of Kevin Magnussen rounding up the top 10 places. Verstappen snatched the fastest lap on the final lap, which means he leaves Jeddah as the Drivers' Standing leader with his teammate just a point behind in second place. Fernando Alonso's fourth place keeps him in the title hunt while George Russell, Carlos Sainz and Lewis Hamilton are further below. Red Bull’s second 1-2 in as many races means they have a 49 point lead in the Constructors' Standings with Mercedes in a surprise second place and Aston Martin in third. Ferrari are a distant fourth with 26 points and the Scuderia will be disappointed after a poor Jeddah race, which should have yielded them more points. It was Sergio Pérez who got the action underway and the Mexican was immediately overtaken by Aston Martin's Fernando Alonso going into the first turn. Alonso took the early lead from Pérez with Mercedes' George Russell in third. Alonso's teammate Lance Stroll overtook Ferrari's Carlos Sainz on the opening lap while Charles Leclerc who took a ten-place grid drop, was up three places by the end of the first lap. Championship leader Max Verstappen, who started P15, due to a driveshaft issue in qualifying made up two places in the opening lap and was up to 13th. Up ahead, while Alonso was in the lead, the veteran Spaniard was given an early five-second penalty due to starting out of position on the starting grid.
Aditya Chaudhuri

Chloe Chong signs for PREMA Racing

15-year-old British-Canadian racer Chloe Chong has been signed by PREMA Racing for the upcoming F1 Academy season. Chong, who started karting in 2013, most recently made her karting debut at the Rotax Max Euro Trophy and the IAME Ladies Cup in 2021, internationally. She raced in the X30 Junior category of the British Championship in...
Aditya Chaudhuri

SAUDIA inks deal with Aston Martin F1

The national flag carrier of Saudi Arabia, SAUDIA has been announced as the Official Global Airline Partner of the Aston Martin Formula One team following an agreement between both. As part of the deal, SAUDIA have also launched a new global competition which will give fans an exclusive Aston Martin F1 experience at one of the Grand Prix events to which SAUDIA flies. Khaled Tash, SAUDIA Group Chief Marketing Officer, commented, "We are very excited to expand SAUDIA's strategic sports partnership portfolio and announce our most recent collaboration with such a renowned name in the automotive and motorsport industry. At SAUDIA, we believe in the power of sports to unite people and create a borderless world. Therefore, we have been highly selective in choosing top global sporting teams that share our vision. 'With a passion for driving innovation and sustainability-focused initiatives, we are confident that we have found a natural partner in Aston Martin Aramco Cognizant Formula One Team. Together, we look forward to providing unforgettable experiences for Formula One fans in the Kingdom and beyond throughout the 2023 season."
Aditya Chaudhuri