Football News

PepsiCo extends UEFA partnership

PepsiCo has announced a three-year extension of its partnership with the Union of European Football Associations (UEFA), which will see PepsiCo continue on as a UEFA partner till 2027. PepsiCo becomes the first UEFA Champions League (UCL) sponsor to renew its partnership for the next commercial cycle, which starts from the 2024/25 season and runs...
Staff

Republic of Ireland national football team sponsors 2023

This article contains information regarding the organisations enjoying a strong branding presence across the Republic of Ireland men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the Football Association of Ireland (FAI).  Name of the Football Federation: Football Association of Ireland Also read: FIFA Women’s World Cup 2023 Sponsors...
Rahul Saha

Andriy Shevchenko partners with Gatorade

Former Ukrainian footballer Andriy Shevchenko stars in Gatorade’s latest Team Talk campaign video. Shevchenko joins the Gatorade team as a “Confidence Coach”. With recent data suggesting that teenagers suffer from a lack of self-esteem which directly affects their participation in grassroot sports, Shevchenko joins the Gatorade team to inspire the upcoming players at the Gatorade...
Aditya Chaudhuri

LaLiga signs new deal with Fanatics

Sports merchandise retailer Fanatics has inked a new deal with LaLiga, signing a manufacturing and distribution agreement that will see the launch of a new official online LaLiga store later in the summer, before the 2023-24 season gets underway.  Fans will be able to purchase officially-licensed training apparel and shirts from the league’s first- and...
Aditya Chaudhuri

Liverpool FC and Cadbury extend partnership to continue supporting local community

English professional football club Liverpool FC (LFC) and Mondel?z International’s chocolate confectionery brand Cadbury have announced an extension of their collaboration for additional three years. As part of the new agreement, the two parties will continue to support local people and businesses. Cadbury will continue to help the community and LFC supporters as part of...
Staff

New Zealand national football team sponsors 2023

This article contains information regarding the organisations enjoying a strong branding presence across the New Zealand men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of New Zealand Football (NZF).  Name of the football association: New Zealand Football (NZF) Also read: ICC 2023 Cricket World Cup Sponsors Official Sponsors  Ford ...
Rahul Saha

5 most significant ISL sponsors and partners over the years

The Indian Super League (ISL) is on the verge of completing its ten-year run as India’s premier football tournament. Whether or not the league has been successful and is going in the right direction is a different discussion for a different time, however, as in this piece I would like to highlight certain brands that...
Rahul Naresh

Sky Bet renews English Football League (EFL) sponsorship for additional five years

The English Football League (EFL) — comprising the second (Championship), third (League One) and fourth (League Two) tiers of professional football in England — and Leeds-based British gambling company Sky Bet have extended their sponsorship agreement for another five years. According to the renewed agreement, Sky Bet will continue to serve as the league’s three...
Staff

FIFA confirms AB InBev as official beer sponsor of 2023 Women’s World Cup and 2026 Men’s World Cup

The largest brewer in the world, AB InBev, has renewed its nearly 40-year-old relationship with FIFA as the official beer sponsor of both the FIFA Women’s World Cup 2023 and the FIFA World Cup 2026.  Next month, the FIFA Women’s World Cup will make its debut in the southern hemisphere in Australia and Aotearoa New...
Staff
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