Football News

UEFA has roped in food retailer chain Lidl as an Official Partner of UEFA EURO 2024 as well as the European qualifiers.  By joining as an Official Partner, Lidl joins the likes of Adidas, Alipay, Atos, Engelbert Straus and Vivo, all of which are also serving as Official Partners to the tournament set to be...

ndian ice cream brand Havmor Ice Cream have announced a new partnership with defending Indian Premier League champions Gujarat Titans. Havmor will join as an Official Partner of the Gujarat team and have also roped in the Titans' captain Hardik Pandya as their brand ambassador. The partnership kicked off the Havmor's TVC campaign headlined by Pandya. Komal Anand, Managing Director, Havmor Ice Cream, commented, "At Havmor, we are consistently on the journey to delight the consumers with innovative offerings and flavours, and our partnership with Gujarat Titans Team is a perfect fit for us to bring alive this proposition to life. Just like Gujarat Titans established its stamp on the tournament in the very first maiden year, we are confident that with this inspiring partnership we will further strengthen love for our brand amongst the Indian consumers. 'Hardik Pandya is one of the most talented and eclectic players of this generation. It is just natural that we have him as our brand ambassador as we unveil our campaign – ‘It’s that good’. Having him as the face of the brand signifies the spirit of creativity, uniqueness and community love.” Hardik Pandya, Captain, Gujarat Titans, said, "Ice cream is one of my favourite comfort foods and I am excited to partner with Havmor who have consistently earned the love and trust of customers for over 75 years. Their lip-smacking flavours are all about ‘It’s that good’ experience for customers. I look forward to this partnership, especially indulging in some of their delicious and delightful ice creams.”

Belgian footballer and Manchester City star Kevin De Bruyne has signed a new endorsement deal with McDonald's. The partnership will have the Belgian star in a host of marketing campaigns in Belgium and along with his wife Michele Lacroix, both will join the Ronald McDonald Children's Fund. De Bruyne and his wife have been named as ‘godparents’ of the charitable organisation, which helps hospitalised children stay together with their families. De Bruyne has a management deal with Roc Nation Sports, which is owned by American musician Jay-Z. De Bruyne already has sponsorship deals with Nike, Electronic Sports (EA), Orange, and crypto firm Phemex. Speaking about his partnership with McDona;d's, Kevin De Bruyne, said, "It’s very fulfilling to use my platform for good and to work with brands who are aligned with that makes it a lot easier for me to partner up with them as we have a common goal. The team at Roc Nation Sports International understood this, and when McDonald’s was brought to the table; it was an instant connection. 'Last year I sat down with the team at Roc, outlining my commercial strategy moving forwards, it was to work with global brands and create meaningful partnerships that will involve the family.

Sleeve sponsorship has become quite the rage over the past decade and has opened a new door for both clubs and companies to gain a revenue stream and add to the kit aesthetic by vying for arguably the next most important slot for sponsorship on the shirts after torso – the sleeve. Here’s a list...

Premier League giants Liverpool have extended their partnership with leading full-service travel site Expedia. The extension will see Expedia continue on as a principal club partner and official shirt sleeve sponsor for both the men’s and women’s team for a further four years. The partnership extension will see Expedia continue to provide fans with unique experiences including offering fans free transport for LFC Women's away matches in the Barclays Women's Super League. Liverpool and Expedia will also continue to collaborate on the content series campaign, 'Nothing Beats Being There'. Expedia has been a Partner of the Liverpool team since 2020. Ben Latty, Commercial Director at Liverpool FC, commented, "We’re thrilled to announce the extension of our partnership with Expedia for another four years. Travel is an incredibly important part of our fans’ matchday experience, so we are proud to have a world leader in travel as part of the LFC family. We look forward to continuing to work with Expedia, creating more moving content and enhancing our fans’ overall matchday experience.”

England and Manchester City footballer Jack Grealish has signed a long-term agreement with PUMA, joining the German sportswear brand as a brand ambassador. Prior to joining PUMA, Grealish was with rival American brand Nike. PUMA’s boot dead with Grealish is reported to be the highest for a British player in the brand’s history. Grealish will...

The meeting of the All India Football Federation (AIFF) Disciplinary Committee on February 23, 2023, has resulted in suspension of Friends Union Club Tripura player Ayuk Jamatia for age fraud. The offence is punishable under Article 62 of the AIFF Disciplinary Code, which defines forgery and falsification. As per the text in the Article, the...

Following are the organisations that serve as sponsors and brand partners to the Indian Super League (ISL), the topflight of professional men’s football in India, for the 2022-23 season and enjoy a strong branding presence across its physical and digital assets. Also read: Indian Super League Sponsors 2021-22 TITLE SPONSOR Hero MotoCorp The New Delhi-headquartered...

Formula One has signed a new 15-year partnership with Premier League club Tottenham Hotspur. The partnership aims to identify and develop upcoming motor sport talents. The partnership will see the first-ever in-stadium electric karting facility and London’s longest indoor track at the Tottenham Hotspur Stadium. Both Spurs and F1 will work together to develop a...

This article contains information regarding the organisations enjoying a strong branding presence across the Premier League’s physical and digital assets as its sponsors for the 2022-23 season. Also ReadPremier League Sponsors 2023–24Premier League Sponsors 2021–22Premier League Sponsors 2020–21 OFFICIAL PARTNERS LEAD PARTNER: EA Sports EA Sports has held a license for the English topflight for...