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The Premier League is set to start on September 12th with the fans yet to be allowed back in the stands. We take a look at what this could mean for the league financially. Brighton & Hove Albion recently welcomed nearly 2500 spectators – about 8% of their home stadium’s capacity – as they hosted...

When controversy hit KL Rahul after his appearance on Koffee with Karan along with Hardik Pandya, many assumed that it would hamper his reputation and his association with brands. But it seems like this assumption was wrong. KL Rahul has got a new endorsement deal in his kitty. He has become the face of dietary...

Virat Kohli and Anushka Sharma have signed their second endorsement deal as a couple. The two were recently spotted in an ad film for Shyam Steel which celebrated the brand’s 60 years of experience. In the 30 seconds advert they talk about how experience is important to be better in life. Virat has been advertising...

After winning the US Open 2018 final against Serena Williams in the most dramatic match ever, Japanese tennis star Naomi Osaka recently became the brand ambassador of leading card manufacturer, Nissan. As part of the deal, Osaka will feature in promotions and advertising for Nissan globally. https://www.instagram.com/p/BnqRMDNlbZ2/?taken-by=naomiosakatennis At the press conference at Nissan Global Headquarters...

So, this just in, Roger Federer has got another sponsor in his kitty. The living legend recently partnered with Rimowa – a German manufacturer of premium luggage. Roger Federer made this association public by posting a small advert on his social media handles. Conceptualised by Anomaly Berlin, the one minute shot features Roger Federer and...

In July 2018, Manchester United Football Club signed a multi-million pound deal with Kohler. As part of the contract, Kohler’s name will be visible on the sleeves of both Men and Women teams of the club. The rule to allow an additional logo on the sleeve was introduced last season. Manchester United took an entire year...