Chelsea FC expand Topps partnership
Chelsea Football Club have announced a long-term expansion of their partnership with Topps, which will remain their Official Trading Card Partner.
The partnership, covering both the men’s and women’s teams of the West London club, will include trading cards, trading card games, and stickers via the Topps, Match Attax, and Merlin brands.
The partnership builds on Chelsea and Topps’ agreement that kicked off back in 2018 and will see both continue to work together on various fan engagement activities, content activations, campaigns and more.
Chelsea released a statement that read:
“The new agreement is exclusive at club level and folds in more player autographs and game-worn relics for fans to chase. It also brings expanded products capturing Chelsea FC Women, further increasing the team’s visibility and growing our community of passionate fans. For Chelsea fans and collectors alike, that means access to more premium, first-of-a-kind trading cards and more collectibles than ever before.”
