Formula One

F1 once again teams up with Globo

Formula One has announced that Brazilian broadcaster Globo will return to the sport as the exclusive broadcaster in Brazil from 2026, following a multi-year partnership agreement. Globo rejoins the F1 family after having been a part of it for more than four decades, up until 2020. The new deal will see TV Globo, sportv, and...
Aditya Chaudhuri

Formula One and PepsiCo announce multi-year team-up

Formula One has announced a multi-year partnership with PepsiCo, bringing it on board as an Official Partner until 2030. The deal will ensure that PepsiCo brands Sting Energy, Gatorade, and Doritos are present at race weekends and integrated into the sport. Sting Energy will also serve as the series’ Official Energy Drink, while Gatorade will...
Aditya Chaudhuri

Formula One joins forces with PwC

Formula One has announced a multi-year partnership with global professional services company PricewaterhouseCoopers, commonly known as PwC.
Aditya Chaudhuri

Formula One ropes in Belvedere as Official Vodka Partner

Formula One has expanded its partnership with LVMH, which sees Belvedere, a Moët Hennessy luxury spirit, become its Official Vodka Partner.
Aditya Chaudhuri