Paris Saint-Germain FC announce partnership with L’Oréal Groupe

Paris-Saint Germain Football Club (PSG) have announced a multi-year partnership with L’Oréal Groupe, bringing it on board as their Official Beauty Partner.

The partnership will see L’Oréal brand Vichy serve as the Official Skincare and Haircare Partner of the PSG men’s first team until 2028. Vichy will support the PSG players’ health, skincare, and performance, with scientific teams joining PSG Campus to conduct observational studies on skin health, scalp health, well-being, and athletic performance.

The two parties will also develop educational content focusing on integrative health, sharing insights along with the most appropriate dermatological solutions and protocols. Vichy Laboratoires will provide skincare and haircare products at both PSG Campus and the Parc des Princes.

Additionally, other L’Oréal Groupe brands will also host activations and fan experiences at the Parc des Princes during select home games, which will include sport, innovation, creativity, and style.