Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Formula One finds new sponsor in McDonald’s

Formula One has signed a multi-year partnership agreement with American fast-food chain McDonald’s, which comes on board as a Regional Partner of the racing division in Latin America. The deal will see McDonald’s work on various fan activities to deliver “quality, personalised experiences that go beyond race day.” It will also enjoy race-weekend branding visibility...
Aditya Chaudhuri

Red Bull Racing sign long-term Castore extension

Oracle Red Bull Racing have signed a partnership extension agreement with British performance sportswear brand Castore. The new deal is reported to be the “largest ever apparel partnership” in terms of time period and valued north of US$200 million. The extension includes both the Milton Keynes-based Formula One outfit as well as the Red Bull...
Aditya Chaudhuri

PUMA announces landmark deal with Haryana Steelers

PUMA has revealed a first-of-its-kind agreement with Pro Kabaddi League (PKL) team Haryana Steelers, becoming their Official Kit Partner in the process.  As per the agreement, PUMA will also have its logo featured on the nape of the Steelers jersey as well as their shorts. PUMA aims to strengthen its presence within the Indian kabaddi...
Aditya Chaudhuri

Rajasthan Royals rope in NEOM as Principal Partner

The Rajasthan Royals (RR) have signed a partnership agreement with Saudi megacity project NEOM. NEOM joins the RR portfolio as a Principal Partner for the next two seasons of the Indian Premier League (IPL). The deal will put the NEOM branding on the chest of all official RR team clothing. The two parties will also work...
Aditya Chaudhuri

Tour de France extends Škoda partnership

Czech automaker Škoda has announced a partnership renewal agreement with the Tour de France. The new five-year deal will see Škoda continue on as a sponsor until 2028, extending its long-standing partnership with the French bicycle race beyond two decades. Škoda will also continue sponsoring the Tour de France Femmes.  Martin Jahn, Board Member, Sales...
Aditya Chaudhuri

Stake F1 Team announce Extreme Networks deal

Stake F1 Team KICK Sauber have announced a partnership agreement with San Jose, California-based cloud networking company Extreme Networks. The partnership will see Extreme Networks’ Wi-Fi 6E solutions provide the Hinwil-based Swiss outfit with high-bandwidth Wi-Fi at their headquarters as well as during their travels throughout the 2024 Formula One season. Stake F1 will also...
Aditya Chaudhuri

Sportradar extends German Bundesliga partnership

Bundesliga International, the overseas division of the German Bundesliga, has extended and expanded its partnership with Swiss sports tech company Sportradar. The partnership extension will see Sportradar continue on as the Official International Betting and Streaming Rights Provider of 1. Bundesliga and 2. Bundesliga.   The new long-term deal, set to run until the 2031/32 season,...
Aditya Chaudhuri

TSM ropes in Zenni Optical as Official Eyewear

US-based esports organisation Team SoloMid (TSM) has announced a partnership agreement with online eyewear retailer Zenni Optical. The partnership will see Zenni Optical become the Official Eyewear of TSM. The two brands will work together to develop innovative products and promote eye health awareness within the gaming community. Additionally, the Zenni Optical logo will feature...
Aditya Chaudhuri

Formula One 2024 Team Sponsors: Oracle Red Bull Racing

This article contains information about the organisations enjoying branding presence across the assets of Formula One (F1) team Oracle Red Bull Racing as their official sponsors and partners during the 2024 FIA Formula One World Championship season. Also read: Formula One Sponsors 2023 Title Partner Oracle In February 2022, Red Bull Racing signed a five-year...
Aditya Chaudhuri
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