Aditya Chaudhuri

This article contains information about the organisations enjoying branding presence across the assets of MoneyGram Haas F1 Team as their official sponsors and partners during the 2024 FIA Formula One World Championship season. Haas Automation In 2014, North American computer numerical control (CNC) machine tool builder Haas Automation entered the Formula One world with their own...

The Mumbai Indians (MI) have signed a partnership agreement with beauty brand LoveChild Masaba for the ongoing Women’s Premier League (WPL) season. The partnership will see the two parties work towards “redefining beauty beyond conventional standards, individuality, and authenticity.” The partnership was revealed through the “Har Innings Mein Beautiful” (“beautiful in every innings”) campaign. Masaba...

Indian esports tournament organiser Skyesports has roped in Indian electronics brand Zebronics as the gaming peripherals partner for the Skyesports Champions Series (SCS), a ?10-lakh worth Battlegrounds Mobile India (BGMI) esports tournament.  As the tournament’s gaming peripherals partner, Zebronics will showcase its gaming products range throughout the event. The Skyesports Champions Series features India’s top...

FanCode has signed a multi-year partnership agreement with Formula One, thus becoming its Exclusive Broadcast Partner in India for the 2024 and 2025 seasons. As per the agreement, the Indian sports-dedicated OTT streaming platform will broadcast all Practice and Qualifying sessions, Sprint events, and Grands Prix for the next two F1 seasons. The 2024 F1...

Formula One has signed a ten-year deal with beIN SPORTS, which will see the latter exclusively broadcast the motor racing series in Turkey as well as the Middle East and MENA regions. The deal, set to run till 2033, will cover 25 regions in total, with beIN gaining rights to broadcast all F1 races, including...

The Royal Challengers Bangalore (RCB) have renewed their partnership agreement with Indian jewellery brand Mia by Tanishq for the ongoing Women’s Premier League (WPL) Season. As per the renewed deal, Mia by Tanishq will continue on as the RCB women’s team’s Principal Partner and have its logo featured on the back of their playing and...

Energy conglomerate Bharat Petroleum has roped in Indian Olympic gold-medallist Neeraj Chopra as its latest Brand Ambassador. As per the agreement, Chopra will be the face of Bharat Petroleum’s “Speed” brand of petrol. Also read: Neeraj Chopra: Brand endorsements Krishnakumar Gopalan, Chairman & MD, BPCL, said: “Speed, the hi-performance petrol from Bharat Petroleum personifies peak...

German esports organisation MOUZ has announced a partnership agreement with BMW, as a result of which BMW M Motorsport is set to partner with the MOUZ sim racing team. The partnership aims to take MOUZ to the pinnacle of sim racing. René Lannte, COO, MOUZ, commented: “With BMW we found the ideal partner to match...

Stake F1 Team Kick Sauber have announced a partnership agreement with Sunoco and its parent company, Energy Transfer.  Sunoco and Energy Transfer will use the partnership to reach out to a wider audience in the US using the Formula One platform. The Sunoco logo will be present on the Stake F1 Team race car at...

The Legends Cricket Trophy has announced Star Sports as the official broadcast partner for its upcoming season, which is set to take place from March 8 to 19, 2024, at Pallekele International Cricket Stadium in Kandy, Sri Lanka.  Spanning over 12 days, the tournament will feature seven teams featuring cricket legends such as Chris Gayle,...