Aditya Chaudhuri

The Saudi Pro League (SPL), also known as the Roshn Saudi League, has announced a partnership agreement with the Saudi Tourism Authority (STA). The STA thusly comes on board as a Partner of the league, while its “Saudi, Welcome to Arabia” brand becomes a Platinum Sponsor of the league. The partnership will see the two...

PUMA India has joined forces with the Delhi Capitals (DC), coming on board as their official kit partner ahead of this year’s Women’s Premier League (WPL) and Indian Premier League (IPL) seasons on a multi-year deal. As the DC kit partner, PUMA’s logo will be present on the leading arm of the jerseys of both...

McLaren Racing have announced a multi-year partnership agreement with file hosting service Dropbox, which thus becomes the Official Technology Partner of the Woking-based British Formula One outfit. The partnership will see the San Francisco, California-based company provide McLaren Racing with its “fast, secure and reliable syncing and sharing capabilities”. The Dropbox branding will be present...

This article contains information about the organisations serving as official sponsors and partners to the Women’s Premier League (WPL) for its 2024 season. TATA The TATA Group, already serving as the title sponsor of the Indian Premier League (IPL), was handed the WPL title sponsorship rights by the Board of Control for Cricket in India...

Revenant Esports player Ganesh “SkRossi” Gangadhar has been enlisted by KREO, a Bengaluru-based consumer electronics brand catering to gamers and creators, as its first “KREO Athlete” SkRossi’s designation as a KREO Athlete marks a significant milestone in the Indian esports industry, positioning him as one of the few PC esports players to secure an exclusive...

The National Women’s Soccer League (NWSL) has signed a multi-year partnership agreement with Google, which will see Google Pixel become the league’s Official Mobile Partner as well as a Presenting Sponsor of the NWSL Playoffs and Championship.  The “Pitchside with Pixel” programme, which has Google’s AI-powered camera technology, will also be a part of the...

The National Basketball Association (NBA) has signed a multi-year, multi-divisional partnership agreement with banking and financial services company SoFi. The partnership will see the San Francisco, California-based company become the Official Banking Partner of the NBA, the NBA G League, the NBA 2K League, and the US men’s national basketball team. SoFi will also become...

Dutch online food delivery company Just Eat Takeaway.com has signed a three-year partnership renewal agreement with the Union of European Football Associations (UEFA). The renewed agreement will see Just Eat Takeaway.com continue on as the Official Food Delivery Partner of the European football-governing body’s men’s club events and have branding visibility through in-game LED boards,...

The Saudi Pro League (SPL), officially known as the Roshn Saudi League, has signed a partnership agreement with beverage and snack food giant PepsiCo. The partnership, coming into effect for the remainder of the 2023/24 season as well as the 2024/25 season, will see PepsiCo become a top-tier Gold Partner of the league. PepsiCo’s Aquafina...

The National Basketball Association (NBA) and Women’s National Basketball Association (WNBA) have announced a multi-year partnership extension agreement with Indian fantasy sports platform Dream11.  The renewal will see Dream11 continue on as the Official Fantasy Gaming Partner of the NBA and WNBA in India. The NBA first partnered with Dream11 back in 2017. The new...