Aditya Chaudhuri

Italian energy company Eni’s mobility transformation subsidiary Enilive has been announced as the new title sponsor of the Serie A. The multi-year partnership agreement will see Enilive hold the title sponsorship rights of the Italian men’s football top tier until the end of the 2026/27 season, renaming the league to the “Serie A Enilive” starting...

Visa Cash App RB F1 Team (VCARB), the side previously known as AlphaTauri, have announced a partnership agreement with German luxury fashion company Hugo Boss, which comes on board as the Official Apparel Partner of the Faenza-based team. The deal, starting with the 2024 season, will have the Hugo Boss logo featured on the VCARB...

Real Madrid CF have signed a regional sponsorship agreement with Peruvian beverage company AJE Group. The partnership will see AJE Group’s energy drink Volt become the Spanish professional football club’s Official Energy Drink in the following Latin American and African countries: Peru, Mexico, Ecuador, Bolivia, Colombia, Venezuela, Guatemala, Honduras, Nicaragua, El Salvador, Panama, Costa Rica,...

McLaren Racing have roped in global sports nutrition brand Optimum Nutrition as their Official Sports Nutrition Partner on a multi-year deal.  The partnership will see Optimum Nutrition support the British F1 team’s performance, health, and wellbeing with its range of science-led sports nutrition products. Optimum Nutrition’s branding will also be present on the McLaren pit...

Global courier service FedEx has acquired the title sponsorship rights of the Open de France, which is the oldest national open golf tournament in mainland Europe. As per the agreement, FedEx will get prominent branding on the course across all three days of the event. The Memphis, Tennessee-headquartered company will also have presence across the...

The Ultimate Fighting Championship (UFC) has announced a multi-year partnership agreement with Rizz Pharma. The partnership sees the US pharmaceutical company become an official partner of the UFC, gaining in the process exclusive partnership rights in the categories of both hair loss and erectile dysfunction, making it the UFC’s first-ever specific partner in either category. ...

McLaren Racing have roped in US-based water, hygiene, and infection prevention solutions provider Ecolab as an Official Partner on a multi-year deal. The partnership will see Ecolab support the Woking-based F1 outfit’s sustainability efforts, contributing to the development of a “Sustainable Aviation Fuel (SAF) programme to accelerate McLaren’s overall strategy of decarbonising its Formula 1...

Sauber has signed Zane Maloney for its driver development initiative, the Sauber Academy. The Barbadian racer will also become a reserve driver for the Stake F1 team, joining fellow Sauber Academy driver Théo Pourchaire in the role. Maloney became the first rookie to win the British F4 Championship in 2019 before moving to Formula 3...

AC Milan have inked a joint partnership agreement with e-commerce platform ComAve and point-of-sale software provider Tamias, on-boarding both as Global Partners. As per the agreement, ComAve will become the Shopping Experience Platform Partner of the Italian professional football club, while Tamias will become their Point of Sales Solution Provider. ComAve will work with the...

Scuderia Ferrari have signed a multi-year partnership agreement with Peroni Nastro Azzurro 0.0%. The Italian non-alcoholic beer brand thus becomes an Official Team Partner of the F1 outfit and will launch a series of limited-edition products to celebrate the partnership.  Peroni Nastro Azzurro 0.0% will also be working with the Ferrari Challenge Trofeo Pirelli racing...