Aditya Chaudhuri

Internet chess server and social networking platform Chess.com has roped in Indian grandmaster Viswanathan Anand as a brand ambassador. Anand has been brought on board to increase “the appeal of chess in an effort to strengthen the game in India and outside”. He will feature in various campaigns for Chess.com as well as exclusive content,...

The Professional Tennis Players Association (PTPA), the breakaway tennis union founded by Novak Djokovic and Vasek Pospisil, and its commercial arm Winners Alliance have signed an agreement with international hotel chain Hilton. The global partnership will see Hilton become the Official Hotel and Lodging Partner of the PTPA and provide benefits and hospitality to all...

The United States Soccer Federation (USSF), commonly referred to as “US Soccer”, has signed a four-year partnership agreement with Marriott Bonvoy. The partnership will see Marriott Bonvoy-owned hotel brands join forces with US Soccer for hotel lodging, accommodation, and hotel loyalty experiences. The two parties will also work on fan rewards and exclusive experiences. Mandy Gill,...

Ukrainian professional footballer Oleksandr Zinchenko has teamed up with Skechers, joining its roster of athletes which already features the likes of Harry Kane, Julius Randle, Terance Mann, Matt Fitzpatrick, Brooke Henderson, Tyson McGuffin and Catherine Parenteau.  The partnership will see the Arsenal FC man headline several multi-platform marketing campaigns as a Skechers brand ambassador. Zinchenko...

Visa Cash App RB F1 Team (VCARB), formerly known as AlphaTauri, have announced three key signings ahead of the 2024 Formula One season.  Tim Goss, former Technical Director at the FIA, is set to join VCARB as their Chief Technical Officer, while Guillaume Cattelani, who has previously worked with the likes of McLaren, Lotus, and Red Bull,...

Aston Martin Aramco F1 Team have announced a multi-year partnership agreement with Italian motorsport safety equipment and racing car accessories manufacturer OMP, which thus becomes the British team’s Official Racewear Supplier. The partnership will see OMP supply racewear to Aston Martin’s drivers and mechanics, starting with the 2024 FIA Formula One World Championship.  Andy Stevenson, Sporting Director, Aston Martin Aramco F1...

Major League Soccer (MLS) side Orlando City SC have announced a partnership agreement with digital banking services provider Inter&Co. The deal grants Inter&Co the naming rights to Orlando City’s home ground, which will thusly be renamed to “Inter&Co Stadium”. Inter&Co will work towards upgrading the stadium as well. This reportedly includes five million new LED...

Italian Formula One team Ferrari have announced a multi-year partnership renewal agreement with French firm CEVA Logistics. The renewed deal will see CEVA Logistics continue supplying logistical services to Ferrari for the FIA Formula One World Championship as well as the GT Races and the Ferrari Challenge.  A subsidiary of CMA CGM, CEVA Logistics has...

The Ultimate Fighting Championship (UFC) has inked a multi-year extension agreement with KUDO Snacks. The extended partnership sees KUDO Snacks become the Official Global Popcorn of the UFC. KUDO Snacks will get branding visibility at the biggest UFC events, including select Pay-Per-Views (PPVs) and Fight Nights. Branded integrations will include broadcast features and high-visibility placements inside...

Paris Saint-Germain FC (PSG) have announced a multi-year partnership agreement with financial group Credit Financier Invest (CFI). CFI comes on board as the Parisian club’s Official Online Trading Partner on a deal set to run until June 2026. The partnership will see CFI gain branding visibility across various club assets, with its logo present on...