Aditya Chaudhuri

Formula One 2024 Team Principals While most of the Formula One spotlight might be on the team drivers, there are a crucial bunch of people who play an important role in their team’s success. The Team Principals are the ones who are incharge of the entire team and its smooth functioning and while they might...

Former Team India captain MS Dhoni headlines the latest ad campaign for coffee candy brand Kopiko. The 42-year-old was revealed as a Kopiko brand ambassador last month.  The TVC campaign is to be promoted on different social media and OTT platforms. Kopiko has announced that it will also launch a “Captain Cool” edition of the...

North American esports and lifestyle organisation FaZe Clan has signed a multi-million-dollar esports sponsorship agreement with crypto casino Rollbit. The partnership sees Rollbit become a Global Partner of FaZe Clan’s Counter-Strike team, who are currently ranked No. 1 in the Valve World Rankings.  The partnership is stated to be focused exclusively outside the US and...

WTT Star Contender Goa, India’s biggest internationally-ranking table tennis tournament, has on-boarded ten partners to enhance its visibility, bolster fan engagement, and elevate its prominence to newer heights.  The ongoing edition of the tournament is taking place at the Peddem Indoor Stadium in Mapusa, Goa, and will conclude on Sunday. The tournament is being co-hosted...

World Athletics, the international governing body for athletics, has signed a three-year partnership agreement with Japanese tech firm Sony. Joining as a sponsor, Sony will provide support to all World Athletics series, starting with the World Athletics Indoor Championships Glasgow in March 2024. The partnership will see Sony work with various creators at the events...

The PGA Tour and the LPGA have announced a multi-year partnership agreement with international travel and lifestyle brand TUMI, which thus becomes the “Official Luggage” partner of the two golf organisations. The partnership entails TUMI launching its first full golf collection, offering high-performance and innovative products.  TUMI will celebrate the partnership through a special interactive...

Indian esports and gaming company NODWIN Gaming has acquired Comic Con India. As part of this transaction, NODWIN Gaming will acquire 100% of the shares of Comic Con India at a reported valuation of ?55 crore through a combination of cash and share swap from the founders of Comic Con India, Jatin Varma and Karan...

Sheffield United Football Club (SUFC) have extended their long-standing deal with asphalt products manufacturer SteelPhalt for a further three years. The new deal will see SteelPhalt serve as the Official Sponsor to the Kop Stand at Bramall Lane, the club’s home ground.  The partnership, which started in 2015, already has SteelPhalt holding the naming rights...

Fulham Football Club have announced football business intelligence service provider Off The Pitch as their Official Supplier.  The partnership will see Off The Pitch offer its various services to the English professional football club, including email subscription services, player salary and asset tools, Mergers & Acquisitions (M&A) tracker, and financial database. It will also offer...

Formula One (F1) has announced that the Spanish Grand Prix will be moving to Madrid from 2026 until 2035 following a partnership agreement with IFEMA MADRID. The deal will also see the construction of a new circuit in Madrid, which is set to have both street and non-street sections.  The circuit will reportedly be 5.47...