Aditya Chaudhuri

This article contains information about Russian professional tennis player Anna Kalinskaya’s brand endorsement deals. Anna Kalinskaya’s brand endorsements and sponsors over the years — Wilson Sporting Goods, Adidas, Yonex, Voss Water, Babolat, Nike CURRENT ENDORSEMENTS Wilson Sporting Goods  In January 2022, Wilson Sporting Goods, an American sports equipment manufacturer, became Kalinskaya official racquet partner, the...

British racing team Williams Racing have signed Alessandro Giusti and Sara Matsui for their Williams Racing Driver Academy initiative.  Giusti comes on board at Williams on the back of a stellar French F4 campaign in 2023, where he was crowned champion. He also had a strong season in the Formula Regional European Championship, taking home...

McLaren Racing have expanded their partnership with Web3 tech firm OKX, which will thus continue on as the Official Primary Partner of the British Formula One (F1) outfit. The partnership expansion will see OKX get branding visibility on the side pods of the upcoming McLaren F1 race car, the MCL38.  Haider Rafique, Chief Marketing Officer, OKX,...

TATA Group has retained the title sponsorship rights of the the Indian Premier League (IPL). The new five-year deal is reportedly worth ?2,500 crore — the highest-ever sponsorship amount in the league’s history.  TATA held the title sponsorship rights for the IPL in 2022 and 2023 and currently also holds the same for the Women’s Premier...

This article contains information about Canadian professional tennis player Leylah Annie Fernandez’ brand endorsement deals. Leylah Fernandez’s  brand endorsements and sponsors over the years — SAP, Babolat, Gatorade, Google, JM Smucker, Lego Group, 2K Sports, Lululemon, Mondel?z International, Morgan Stanley, Subway, RITZ Crackers, Bonlook, Avocados From Mexico, Easypost, Asics, Telco/Claro, Birchbox, Microsure, Usana.  CURRENT DEALS...

Football Club Internazionale Milano, commonly known as Inter Milan, have signed a partnership agreement with dietary supplements and nutraceuticals firm Tsunami Nutrition, which comes on board on a multi-year deal as the Official Nutritional Supplements Supplier of the Italian professional football club.  The deal will see Tsunami Nutrition enjoy product placement at the Suning Training...

The PGA Tour has signed a multi-year marketing partnership agreement with golf training system GolfForever, which thus comes on board as the Official Golf Fitness System as well as Official Golf Strength and Flexibility System of the North American professional golf tours organiser until 2027.  The partnership will see GolfForever hold branding presence at PGA...

Turning professional at the age of 16, Emma Raducanu had to wait three years before making her WTA and Grand Slam debuts in 2021. The young Brit made her WTA debut at the 2021 Nottingham Open but lost her opening match to compatriot Harriet Dart. Her next appearance was a wildcard entry at the 2021 Wimbledon where she had a promising stint before retiring from her fourth-round match. In reaching the fourth round, Raducanu became the youngest British woman to reach the last 16 in the Open Era. Following her impressive Wimbledon show, Raducanu went on to reach the finals of the WTA 125 tournament in Chicago where she lost in the finals, but her promising performances saw her reach a career high ranking of 150. Raducanu took the tennis world by storm when she won the US Open 2021, becoming the first British female to win a Grand Slam in 44 years. What made her win even greater was the fact that the British star won the tournament without dropping a single set in the entire tournament.

The National Basketball Association (NBA) has signed a long-term deal with sports tech company Fastbreak.ai, which sees NBA Equity become a seed-round investor in the company.  As per the deal, Fastbreak.ai’s cutting-edge software-as-a-service (SAAS) solutions will be employed for the scheduling processes of the NBA, the WNBA, the G League, and the NBA2K League. Evan...

US Open champion Sloane Stephens has announced a partnership with Cornerstone, a learning and talent experience solutions provider. The partnership will see the two work together to “power potential on and off the court and encourage greater diversity and possibilities in the world of sports”. The partnership officially kicked off on January 14, 2024, at...