Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Winners Alliance partners with FICA

Winners Alliance, the commercial branch of the Professional Tennis Players Association, a breakaway tennis union founded by Novak Djokovic, has signed an agreement with the Federation of International Cricketers’ Association (FICA).  Winners Alliance aims to help the professional cricketers “monetise their name image and likeness” and, to that end, will represent more than 500 men...
Aditya Chaudhuri

Estrella Galicia 0,0 returns as McLaren Racing partner

McLaren Racing have announced Spanish beer brand Estrella Galicia 0,0 as their Official Beer Partner for the 2024 Formula One (F1) season and beyond. Estrella Galicia 0,0 first teamed up with the British team in 2019. Returning as an official partner, Estrella Galicia 0,0 will gain branding visibility on the McLaren race cars and driver...
Aditya Chaudhuri

Red Bull signs multi-year deal with Astralis

Red Bull has announced a multi-year partnership agreement with Danish esports organisation Astralis. The partnership, dubbed as an “extensive” deal, will cover Astralis’ Counter-Strike teams.  Red Bull, as per the partnership, will gain visibility on all Astralis teams’ digital channels as well as the Astralis Nexus gaming centre, with its logo also featured on the...
Aditya Chaudhuri

Surrey CCC and Kia UK extend partnership for further five years

Surrey County Cricket Club (CCC) have announced a five-year partnership extension with South Korean automaker Kia’s British division.  The partnership renewal entails Kia UK continuing on as the Title Sponsor of the Surrey CCC home ground, whose name will thusly remain the “Kia Oval”. Kia branding will also remain prominently present at The Oval, the...
Aditya Chaudhuri

Aryna Sabalenka nets new deal with OAKBERRY

Tennis star Aryna Sabalenka has signed a two-year deal with quick-service superfood brand OAKBERRY. The partnership will see Sabalenka work with OAKBERRY to launch a signature açaí bowl inspired by Sabalenka’s “go-to” order – and the brand will also be serving up exclusive experiences for brand fans. Also Read – Aryna Sabalenka’s Sponsors Aryna Sabalenka,...
Aditya Chaudhuri

Revenant Esports teams up with AMD

Indian esports organisation Revenant Esports has on-boarded global semiconductor manufacturer AMD as its title partner. As part of the collaboration, the two companies will work together to grow esports communities and strengthen PC gaming rosters in India and beyond.  As title sponsor, AMD will receive branding on all the Revenant Esports teams’ strategic torso jersey...
Aditya Chaudhuri

Haas F1 announce departure of Simone Resta

American Formula One team Haas have bid goodbye to their Technical Director, Simone Resta. Reports suggest Resta is on his way to Ferrari, though it is not sure whether he will re-join Ferrari’s F1 department just yet.  Resta, who was Ferrari’s Chief Designer between 2014 and 2018, had been with Haas since 2021, on loan...
Aditya Chaudhuri

UEFA ropes in BYD for EURO 2024

BYD, a publicly-listed Chinese multinational manufacturing company, has teamed up with UEFA for the upcoming 2024 European Football Championship and will thus serve as the Official E-Mobility Partner of the event. UEFA EURO 2024 is scheduled to take place between June 14 and July 14, 2024, in Germany.  BYD, as per the agreement with UEFA,...
Aditya Chaudhuri

Saudi Pro League switches from Nike to Adidas

The Saudi Pro League (SPL), also known as the Roshn Saudi League for sponsorship reasons, has confirmed Adidas as its new Official Match Ball Supplier, switching from Nike. The partnership is set to get underway next month. The deal will see the use of the Adidas Oceaunz ball for the remainder of the 2023/24 SPL...
Aditya Chaudhuri

Viacom18 and International Hockey Federation (FIH) sign exclusive media rights agreement

The International Hockey Federation (FIH) has signed a new exclusive media rights agreement with Indian broadcaster Viacom18. The four-year partnership, set to run from 2023 to 2027, will include all FIH events except the FIH Nations Cup.  As per the agreement, Viacom18 channels will be broadcasting the upcoming FIH Hockey Olympic Qualifiers, the first-ever FIH Hockey...
Aditya Chaudhuri
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