Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Nike signs new deal with International Hockey Federation (FIH)

Nike and the International Hockey Federation (FIH) have signed a four-year deal, which will see the former provide equipment to the latter’s umpires and officials.  Nike provided equipment at the recently-concluded FIH Hockey Junior World Cup as well as the inaugural FIH Hockey Pro League mini-tournament. The American company has stated that it shares the...
Aditya Chaudhuri

BCCI lands Campa Cola and Atomberg Technologies for 2024–26 home season

The Board of Control for Cricket in India (BCCI) has announced new partnerships with Campa Cola and Atomberg Technologies, both of which have come on board as Official Partners of Team India’s 2024–2026 home season. The partnerships will see both Campa Cola (a soft drink brand owned by Reliance Industries) and Atomberg Technologies (a Navi...
Aditya Chaudhuri

Iga Swiatek joins hands with Lego

WTA No.1 Iga Swiatek has revealed that she is the new face of toy manufacturer Lego in her home country, Poland. The four-time major singles winner has been a long-time advocate of Legos, having revealed in the past that she finds the process of building Legos relaxing.  Iga Swiatek shared the following statement via social...
Aditya Chaudhuri

Sony extends Indian subcontinent broadcasting rights agreement with UFC

Sony Pictures Networks India has announced the extension of its exclusive broadcast rights agreement for the Ultimate Fighting Championship (UFC) in India, Afghanistan, Bangladesh, Bhutan, the Maldives, Nepal, Pakistan and Sri Lanka for five years. The terms of the renewed agreement include exclusive television and digital media rights for a wide range of UFC events...
Aditya Chaudhuri

Williams Racing extend Power Unit agreement with Mercedes-Benz

British Formula One team Williams Racing have announced an extension of their Power Unit (PU) agreement with Mercedes-Benz, which will thus continue on as their official Power Unit Supplier as the new regulations roll in come the 2026 F1 season. The partnership, which started in 2014, is now set to enter another new era, with...
Aditya Chaudhuri

Australian Open signs Luckin Coffee agreement

The Australian Open (AO) has signed a multi-year partnership agreement with Chinese coffeehouse chain Luckin Coffee, which thus comes on board as the Grand Slam’s Official Coffee Partner in China and southeast Asia. Luckin Coffee, as per the agreement, will get virtual signage at the Australian Open, starting with its 2024 edition, and also launch...
Aditya Chaudhuri

Tiger Woods and Nike part ways

Golf legend Tiger Woods and Nike have decided to end their 27-year-old partnership, as confirmed by Woods’ agent, Mark Steinberg, to CNBC, calling it a “business decision”.  The decision marks another significant blow to Nike’s presence in the golfing world. The American company has not been manufacturing golf equipment since 2016; with Woods leaving, its...
Aditya Chaudhuri

Hyderabad E-Prix 2024 cancelled

Formula E has announced that the 2024 Hyderabad E-Prix, which was scheduled for February 10, has been cancelled. Formula E has stated that the decision to cancel the race has come after a “decision [taken] by the Municipal Administration and Urban Development Department (MAUD), under the control of the Government of Telangana, not to fulfil...
Aditya Chaudhuri

SA20 signs up with Zoho

The Betway SA20 has partnered up with global technology firm Zoho, which has come on board as the Official Business Technology Partner of the South African franchise T20 cricket league. Zoho, as per the deal, will provide the league with its “cutting-edge solutions to enhance the League’s digital capabilities and operational efficiency.” It will also...
Aditya Chaudhuri

Chelsea FC confirm BingX deal

Chelsea Football Club (CFC) have signed a sponsorship agreement with Singapore-based cryptocurrency exchange BingX, inking a multi-year deal that will see BingX serve as the London-based English professional football club’s Official Crypto Exchange Partner. Initially coming on board as the Chelsea men’s team’s matchday shirt sleeve sponsor for the remainder of the 2023/24 season, BingX...
Aditya Chaudhuri
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