Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

U Mumba gets 60% valuation boost thanks to new sponsors

Pro Kabaddi League (PKL) franchise U Mumba has seen its valuation rise by 60% during the league’s 2023/24 season on the back of eight new sponsorship agreements.  U Mumba had signed sports news portal Melbat Live as its Title Partner and Macho Hint as its “Powered by” partner ahead of PKL Season 10. For the...
Aditya Chaudhuri

Perth Scorchers extend Budget Direct deal

Big Bash League (BBL) franchise Perth Scorchers have signed a partnership renewal agreement with insurance company Budget Direct. The partnership, now in its fifth year, will see Budget Direct continue on as a Major Partner of the Scorchers for the 2024/25 season of the Big Bash, enjoying branding presence on the playing and training kits...
Aditya Chaudhuri

Mumbai Khiladis on-board 5 major brands for Ultimate Kho Kho Season 2

Mumbai Khiladis, the Ultimate Kho Kho team owned by Punit Balan Group (PBG), have roped in five major sponsors for the ongoing season of India’s premier franchise-based kho-kho league, garnering in the process a combined sponsorship amount reportedly exceeding ?8.3 crore. 1XBat joins as the Title Sponsor of the Khiladis, with its logo featuring prominently on the...
Aditya Chaudhuri

Warner Bros Discovery and ATP Media renew partnership

Warner Bros Discovery (WBD) has announced a three-year partnership renewal with ATP Media, the broadcast division of the ATP Tour. The partnership extension will see Warner Bros continue to broadcast the ATP Tour in France for the next three seasons.  The new deal, kicking off from 2024 onwards and set to run till the end...
Aditya Chaudhuri

Best Formula One (F1) cars of all time

Whenever we look at some of Formula One’s most dominant eras, along with the drivers who led their teams to glory, we see that they were mostly assisted by supreme machinery. Success in the sport ultimately depends to a great extent upon the performance and development of the car rather than the talent and performance...
Aditya Chaudhuri

Odisha FC partner with Majelo

Odisha FC have announced a partnership agreement with Konark Beverages Industries’ Majelo brand, which thus becomes the Official Pouring Partner of the club for the ongoing 2023/24 season. Majelo joins a long list of brands that have partnered with the Odisha club this season, including WeFe Internet, Rungta Group of Industries, SNM Group, TUTO, Shree...
Aditya Chaudhuri

Sony Sports Network India teams up with Kartik Aaryan

Bollywood actor Kartik Aaryan has been roped in by Sony Sports Network India as a brand ambassador for football. Aaryan, as a result, will promote live action football on Sony Sports Network throughout next year, including events such as UEFA Euro 2024, the UEFA Champions League, the UEFA Europa League, the UEFA Europa Conference League,...
Aditya Chaudhuri

Endrick makes New Balance move official

Brazilian professional footballer Endrick has been signed by New Balance ahead of his move to Real Madrid CF next summer.  Endrick was seen wearing the “New Balance Tekela v4” last month, which started speculations about a new brand deal. New Balance has now officially confirmed it, with the “Accolade Tekela v4+ Low” boots being made...
Aditya Chaudhuri

MSC Cruises to sponsor two F1 races in 2024

Cruise operator MSC Cruises has been revealed as the Title Sponsor of two Grands Prix during the 2024 Formula One (F1) season. The deal will see MSC Cruises have major branding presence at the Japan and Italy races. The first race is the Japanese Grand Prix, scheduled to be held between April 5 and 7,...
Aditya Chaudhuri

Amazon Prime Video bags Wimbledon broadcast rights for Austria and Germany

Amazon’s multinational OTT platform Prime Video has acquired the exclusive broadcast rights for Wimbledon in Austria and Germany on a four-year deal starting from 2024 and set to run until 2027. Amazon Prime takes over the Wimbledon broadcasting duties in the aforementioned regions from Sky Sports.  Also read: ICC signs deal with Amazon Paul Davies,...
Aditya Chaudhuri
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