Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Hrithik Roshan buys Indian Street Premier League (ISPL) team

Bollywood actor Hrithik Roshan has become the latest celebrity to join the Indian Street Premier League (ISPL), coming on board as owner of the Bangalore-based team. Roshan’s announcement comes days after fellow Bollywood actor Akshay Kumar announcing his ownership of the Srinagar-based ISPL team.  The Indian Street Premier League is a tennis-ball T10 cricket tournament scheduled...
Aditya Chaudhuri

Women’s Tennis Association (WTA) Sponsors

Following are the partners and suppliers of the main organising body of women’s professional tennis — the Women’s Tennis Association (WTA). Also read: ATP Tour Sponsors Title Partner Hologic In March 2022, medical technology innovator Hologic signed a multi-year deal with the WTA, becoming the Global Title Sponsor of the WTA Tour in the process....
Aditya Chaudhuri

Williams Racing to continue with Luke Browning for Formula 3

Williams Racing have confirmed that their Academy driver Luke Browning will continue on for another season in Formula 3.  The 2023 F3 season was Browning’s first season in the category. He even had a stellar run at the F3 World Cup in Macau, where he won the main race from pole. Browning was also the...
Aditya Chaudhuri

PGA Tour reveals Aon deal

The PGA Tour has revealed a partnership agreement with global professional services firm Aon, which will offer the professional golf organiser real-time analytics and work with it on producing insights and unique experiences for the fans.  Aon will present the “Aon Next 10” and “Aon Swing 5”, with the latter “recognising better decision-making and the...
Aditya Chaudhuri

Jenson Button to return to racing

2009 Formula One champion Jenson Button is set to return to full-time racing in 2024 for the World Endurance Championship hypercar class. The 43-year-old will be racing the Jota Porsche 963 in the top hypercar class in the World Endurance Championship, which includes the famous 24 Hours of Le Mans race. He will be racing...
Aditya Chaudhuri

Mumbai City FC sign merchandising agreement with FanCode

Mumbai City FC have roped in FanCode as their Official Merchandise Partner in a deal set to run till the end of the 2024/25 season.  The partnership will see FanCode produce and sell the Islanders’ merchandise through its online retail platform. The Mumbai City merchandise range will include t-shirts, polos, caps as well as accessories...
Aditya Chaudhuri

UFC inks deal with National Rugby League

The Ultimate Fighting Championship (UFC) has announced a new strategic partnership with Australasia’s premier rugby competition — the National Rugby League (NRL). The partnership will see the NRL work towards growing its fanbase in the US and eventually across the Asia-Pacific (APAC) region.  Also read: UFC renews Toyo Tires partnership Lawrence Epstein, UFC Senior Executive...
Aditya Chaudhuri

UFC renews Toyo Tires partnership

The Ultimate Fighting Championship (UFC) has announced a multi-year extension with Toyo Tires, which will see the Japanese tyre manufacturer continue to serve as the UFC’s Official Tire for three more years.  Toyo Tires will continue to get major branding presence at select UFC events, with its logo on the Octagon fighting ring and also...
Aditya Chaudhuri

FC Barcelona and Estrella Damm extend partnership

FC Barcelona have announced a partnership extension with beer brand Estrella Damm, which will thus continue on as their Global Partner as well as the Official FC Barcelona Beer.  The partnership extension was announced through a new campaign titled “Un dia de partit” (“a matchday”), which is aimed at urging Barça fans to come and...
Aditya Chaudhuri
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