Aditya Chaudhuri

British Formula One team Williams Racing have announced that Logan Sargeant will continue on in his role as their main driver for the 2024 Formula One (F1) season. Sargeant made his debut during the 2023 season and, over the course of the season, also became the first American driver to score a point in 30...

Indian professional cricketer Smriti Mandhana has been unveiled as the latest brand ambassador for life insurance company PNB MetLife. With Mandhana on board and headlining its various campaigns, PNB MetLife aims to “encourage the customers to dream big while securing their dreams with PNB MetLife.” Also read: Smriti Mandhana – Sponsors and Brand Endorsements Speaking...

Tennis Australia, the governing body of tennis for Australia, has announced a three-year partnership agreement with sportswear brand New Balance. The deal will see New Balance become the Official Performance Apparel and Footwear Provider of the Australian Open and the United Cup national team tournaments till 2026. It will also see New Balance release an...

For the second consecutive year, Indian esports organisation S8UL won the “Esports Content Creator of the Year” award at the 2023 Global Esports Awards held in Las Vegas. The brainchild of Naman Mathur (Mortal), Animesh Agarwal (8Bit Thug) and Lokesh Jain (Goldy), S8UL made history by outshining global contenders such as Christian “IWDominate” Rivera, Timothy...

Sourav Ganguly has been unveiled as a brand ambassador for Dabur Chyawanprash — a health supplement brand of Dabur India. As brand ambassador, Ganguly will serve as the face of the chyawanprash brand and headline various marketing campaigns for it, focusing mainly on the eastern India region.  Rakesh Tahiliani, AGM-MARKETING (Health Supplements), Dabur India, commented:...

Athens-based entertainment company Kaizen Gaming and its sports-betting brand Betano have been announced as Official Global Sponsors as well as the exclusive betting partners of the 2024 European Football Championship by UEFA, the European football-governing body. Apart from branding rights, the deal entails Kaizen Gaming and Betano offering football fans the opportunity to bet on...

Chinese tyre manufacturer ZC Rubber has been announced as the Official Global Tyre Partner of Arsenal Football Club. The global partnership agreement will see the Chinese company enjoy branding presence at all Premier League, FA Cup and Carabao Cup games played at the Emirates Stadium going forward. Juliet Slot, Chief Commercial Officer, Arsenal Football Club,...

This article contains information about the organisations serving as official sponsors and partners to National Basketball Association (NBA) franchise Washington Wizards during the 2023/24 season. McDonald’s The Washington Wizards and American multinational fast-food chain McDonald’s have enjoyed a longstanding relationship that began in 2015. The two parties collaborate to bring fans exclusive offers and discounts....

Tottenham Hotspur Football Club, also commonly known as Spurs, have announced a partnership agreement with Karnataka-based Indian football club Kickstart FC, which will see the London-based English professional football club support the development of local players and coaches in Bangalore.  The partnership was revealed during Spurs Club Ambassadors Ledley King and Osvaldo Ardiles’ week-long India...

U Mumba have joined hands with sports news platform Melbat Live for the upcoming Pro Kabaddi League (PKL) Season 10, on-boarding it as their Title Sponsor. Melbat Live is an international sports news portal dedicated to cricket, kabaddi and football. As per the agreement, the Melbat Live logo will feature on U Mumba’s playing and...