Aditya Chaudhuri

Australian tennis player Nick Kyrgios has revealed that he is joining video subscription company OnlyFans.  Kyrgios took to his social media channels to announce that he had opened an account on the adult content creation and sharing platform. Although OnlyFans has other genres such as fitness, food, music and art, the platform is mainly associated...

Liverpool Football Club (LFC) have announced a ten-year extension agreement of their partnership with Carlsberg, which will see the Danish brewer continue on as the Official Beer Partner of the Merseyside club. The partnership first kicked off in 1992, when Carlsberg joined the LFC sponsorship portfolio as the Principal Partner of the club. Since 2010,...

British consumer goods company Unilever has announced a partnership agreement with the Union of European Football Associations (UEFA), the official football-governing body of Europe, making several of its “Nutrition” and “Personal Care” business groups’ brands Official Sponsors of UEFA Euro 2024. From Unilever’s portfolio, the following “Nutrition” brands will be activated throughout the tournament: Hellmann’s,...

South Korean sports broadcaster SPOTV has been revealed as an Official Asian Broadcaster of the 2023 FIFA Club World Cup, which will be held in Saudi Arabia between December 13 and 23, 2023. The territories covered under the partnership are: Indonesia, Malaysia, the Philippines, Singapore and Thailand (TrueVisions). All seven games of the tournament will...

Indian Premier League (IPL) franchise Rajasthan Royals have announced a digital-first partnership agreement with F&B brand Curefoods, which will thus serve as an Official Partner to the Royals for the 2024 IPL season.  The partnership will see the two work together on fan- and consumer-engagement projects. They will be launching a series of digitally-driven initiatives...

Wolverhampton Wanderers Football Club, colloquially referred to as “Wolves”, have extended their association with British building society Tipton & Coseley, taking the partnership into its 13th season.  The extension of the deal will have the Tipton & Coseley branding featured across all Wolves membership marketing literature. The housing society will also sponsor Wolves’ adult and...

Formula One has released the Sprint events schedule for the 2024 FIA Formula One World Championship.  Six Sprint events have been scheduled for the 2024 F1 season, with venues like Austria and Brazil both set to host their third Sprint events, while Miami and China will host their first-ever Sprints. China returns to the calendar...

This article contains information about the organisations serving as official sponsors and partners to National Basketball Association (NBA) franchise Oklahoma City Thunder during the 2023/24 season. Paycom In 2021, the Oklahoma City Thunder and Paycom announced a 15-year naming rights partnership agreement, which made the American online payroll and human resource software provider the title...

The Emirates Esports Federation and ITW Global have joined forces to introduce the EGL (E-Gaming League), a global esports league scheduled to take place in the UAE in April 2024. With a lucrative prize pool, this first-of-its-kind league will offer Indian gamers a platform to prove their mettle on the international stage.  Slated to be...

Smriti Mandhana, born on July 18, 1996, is an Indian professional cricketer. She was awarded the Best Women’s International Cricketer distinction from the BCCI in June 2018, while she also received the Rachael Heyhoe Flint Trophy for the ICC Women’s Cricketer of the Year in January 2022. Mandhana was bought by the Royal Challengers Bangalore...