Aditya Chaudhuri

The Ultimate Fighting Championship (UFC) has announced a partnership extension with canned cocktail company Atomic Brands, which will see its Monaco Cocktail brand continue on as the Official Hard Lemonade as well as the Official Canned Vodka Cocktail of the American mixed martial arts promotion company.  Monaco Cocktail will continue to be present at UFC...

Red Bull Racing have announced a partnership extension with Swiss luxury watch brand TAG Heuer. The partnership, which kicked off in 2015, was last renewed in 2021 and was set to expire after 2024.  The latest extension will see TAG Heuer continue to have branding presence on the race suits of the Red Bull drivers...

Football Club Internazionale Milano, commonly referred to as Inter Milan, have announced a partnership agreement with the flag carrier of Qatar, Qatar Airways, which has thus become the Italian professional club’s Official Global Airline Partner.  The partnership was announced before the Inter senior men’s team’s recent match against Frosinone. The partnership announcement saw the hospitality...

Epic Games’ popular video game Fortnite has a new interesting crossover as Formula One icon Lewis Hamilton joins their Icon Series skin collection. Hamilton was revealed in the trailer which not only starred the seven-time world champion but also his dog, Roscoe! Also Read – Lewis Hamilton’s Sponsors, Endorsements, Ventures and Activism The Lewis Hamilton...

Italian Formula One team AlphaTauri has roped in Austrian vodka brand NEFT Vodka as the team’s Official Team Partner. The long-term partnership will have the NEFT logo present on halo, wheel spray deflectors, top headrest of the AlphaTauri race car. NEFT will also work with AlphaTauri towards the team’s net zero goals. Also Read –...

Over the last few years, the esports industry has grown exponentially in terms of revenue and viewership. What sets esports apart is its inclusivity. People from all ages and demographics can play together, unlike the orthodox sports with their rigid gender boundaries where even genetics play a major role. Since the COVID-19 pandemic, the industry...

World No. 3 tennis player Daniil Medvedev has joined esports organisation M80 as a co-owner. Medvedev, an avid gamer, will be “advising the organisation on esports endeavours (partnerships, growing the fan base etc.) and will also share his experience in sports psychology with M80’s different teams”. M80 was founded in December 2022 by Marco Mereu, who...

Decathlon’s football brand Kipsta has signed a three-year licensing deal with the Union of European Football Associations (UEFA), Europe’s football-governing body, coming on board as the Official Match Ball Supplier of the UEFA Europa League (UEL) and UEFA Europa Conference League (UECL) until 2027. Kipsta also provides the official match balls for Ligue 1 and...

This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of Indian Super League (ISL) side East Bengal Football Club as their sponsors and partners for the 2023/24 season. Also ReadSC East Bengal Sponsors 2020-21SC East Bengal Sponsors 2021-22SC East Bengal Sponsors 2022-23 Principal Sponsors  Batery  Freshly-launched...

The Saudi Pro League (SPL), also known as the Roshn Saudi League, has announced a partnership agreement with insurance firm MEDGULF, with the deal set to run until the end of the 2024/25 season. MEDGULF aims to lift the “sports culture and standard of insurance services provided to the sports sector” through this partnership.  Saad...