Aditya Chaudhuri

Aston Martin Formula One Team (AMF1) have roped in ServiceNow as their Official Intelligent Platform Partner, having signed a partnership agreement with the Santa Clara, California-based digital workflows solutions provider.  ServiceNow, as per the AMF1 agreement, will streamline the AMR Technology Campus onto its platform and have its services and technologies integrated across the team’s...

Indian professional badminton player HS Prannoy has signed a partnership agreement with Federal Bank. The Aluva, Kerala-based Indian private sector bank will now serve as Prannoy’s Exclusive Banking Partner.  The deal will see Prannoy sport the Federal Bank logo at various events, including pre- and post-game interviews.  Speaking about his association with Federal Bank, HS...

Italian Formula One team AlphaTauri have announced a special one-race partnership agreement with Japanese multinational video game publisher Bandai Namco Entertainment, thereby bringing its GUNDAM brand to the inaugural Las Vegas Grand Prix 2023.  The partnership will see AlphaTauri drivers Yuki Tsunoda and Daniel Ricciardo showcasing GUNDAM decals—RX-78-2 GUNDAM and XVX-016 GUNDAM Aerial—on the headrests...

Spain’s men’s professional club football topflight LaLiga has announced a long-term partnership extension agreement with Puma, which will see the latter continue on as the Official Ball Supplier of the league until the end of the 2028/29 season. The five-year extension kicks off with the 2024/25 season.  The two parties initially teamed up at the...

Former Indian cricketer Harbhajan Singh headlines skill-based gaming platform Zupee’s latest digital campaign: “Extra Winnings”. Alongside Singh, sports presenter Jatin Sapru also appears in the campaign. Harbhajan Singh commented: “Agar cricket mera pyaar hai, to ludo mera yaar hai! (If cricket is my love, ludo is my friend). I’ve always cherished the love for sports...

Mahendra Singh Dhoni has been announced as a brand ambassador of Maxivision Super Specialty Eye Hospital. As brand ambassador, Dhoni will promote the hospital’s message of the importance of regular eye check-ups via marketing campaigns. Speaking about the association, Dhoni commented: “Vision is at the heart of success in sports, where precision reigns supreme. The...

Big Bash League (BBL) franchise Sydney Sixers have roped in meal delivery service Lite n’ Easy as their Official Nutrition Partner for the 2023/24 season.  The deal will see Lite n’ Easy provide more than 2,000 meals to the Sixers players.  Also read: Sydney Sixers Sponsors 2023/24 Rachael Haynes, Head of the Sydney Sixers, commented:...

The final race of the 2023 F1 season’s final triple header sees us head to Brazil for the São Paulo Grand Prix. This will also be the final Sprint event of the season.  In this article, we take a look at a couple of predictions ahead of the 2023 São Paulo Grand Prix. Home advantage...

UBS Group has revealed that it will continue sponsoring tennis legend Roger Federer until at least 2025. The Zürich-headquartered investment bank and financial services company has also said that further extension of the partnership is possible. UBS recently took over its Swiss rival Credit Suisse, which had Federer on as a brand ambassador since 2009.  ...

The following article contains information regarding Indian professional cricketer Hardik Pandya’s brand endorsement deals.  current deals Silver Consumer Electricals Manufacturers of pumps, motors and farm equipment, and having a presence in fans, electrical appliances, and lighting products, Silver Consumer Electricals roped in Pandya as a brand ambassador in October 2023. BigMuscle Nutrition In September 2023,...