Aditya Chaudhuri

German sports brand PUMA has roped in Indian fast bowler Mohammed Shami as its latest brand ambassador. Shami joins PUMA’s illustrious roster of athletes, which already boasts global stars like Usain Bolt and Neymar Jr as well as Indian icons like Virat Kohli, Sunil Chhetri, MC Mary Kom, Harmanpreet Kaur, Harleen Deol and Avani Lekhara....

Italian motor manufacturer Alfa Romeo first entered the Formula One Championship in 1950. The team had their first stint in the sport between 1950 and 1987 where they won two World Drivers’ Championship with Nino Farina (1950) and Juan Manuel Fangio (1951). The team withdrew from the sport in 1952 and returned only in 1979 when Autodelta entered the sport using the Alfa Romeo name. The team competed till 1985 before once again withdrawing from the sport for more than 30 years. Alfa Romeo returned to the sport in 2019 when the Sauber team were renamed to Alfa Romeo Racing. In 2020, the team were renamed to Alfa Romeo Racing Orlen. Here are the F1 team’s sponsors going into the 2022 season.

Formula One team Alfa Romeo have announced a new partnership with automotive aftermarket company Fix Network.  The partnership will see Fix Network use Alfa Romeo’s platform to open up to newer audiences. The Fix Network logo, in turn, will feature on the inner rear wing endplates of the Alfa Romeo race car.  Also read: Alfa...

Mumbai City Football Club have announced a partnership extension with leading audio products brand JBL, which will thus continue on as their Official Audio Partner. The partnership, which kicked off last year, is now set to run for the entirety of the 2023/24 season, with JBL retaining branding presence across Mumbai City FC assets.  Kandarp...

Wolverhampton Wanderers Football Club have signed a partnership agreement with Sandwell College for their esports division, Wolves Esports. The partnership will allow students from Sandwell College to gain hands-on experiences in the esports industry. The students will also have placement opportunities at Wolves Esports and get on-the-job experience of working with an international esports organisation....

Indian esports organisation Revenant Esports scripted history as its Brawl Stars team qualified for the Brawl Stars World Finals 2023, making it the first Indian organisation to boast a team making it to the biggest stage for Brawl Stars esports, where the side will fight not only for national glory but also for a share...

Odisha Football Club have announced a new partnership with Bhubaneswar Health Club, which will thus become their Official Fitness Partner. The partnership will see Bhubaneswar Health Club provide the players and staff of the Indian professional football club access to all its facilities in Bhubaneswar and Cuttack.  Also read: Odisha FC partner with TUTO Raj...

India men’s national football team captain Sunil Chhetri has been revealed as a brand ambassador for Acer India ahead of the upcoming festive season in the country. As a face of the brand, Chhetri will appear in various campaigns and advertisements to promote Acer products.  Speaking about his association with Acer India, Chhetri commented: “I...

Mumbai City Football Club have renewed their partnership with Radio City, which will thus continue on as their Official Radio Partner for a third consecutive season. The partnership sees the Indian professional football club collaborate with Radio City on various fan engagement activities among other initiatives.  Also read: Mumbai City FC Sponsors 2023/24 Kandarp Chandra,...

Australian professional cricketer Pat Cummins has been announced as a brand ambassador of Carrera Eyewear, part of the Safilo Group.  As per the agreement, Cummins will headline campaigns and advertisements for the brand, promoting its optical and sunwear collections.  Cummins spoke about joining the brand, stating: “I’m honoured to be joining the Carrera family as...