Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

NBA teams up with SKIMS

Kim Kardashian’s shapewear brand SKIMS has been confirmed as the Official Underwear Partner of the National Basketball Association (NBA), the Women’s National Basketball Association (WNBA), and USA Basketball on a multi-year deal.  The deal will see SKIMS gain branding visibility at various media venues and on-court signage during NBA and WNBA broadcasts. All aforementioned parties...
Aditya Chaudhuri

Hardik Pandya joins forces with Silver Consumer Electricals

Indian professional cricketer Hardik Pandya has been roped in as a brand ambassador by Silver Consumer Electricals, a Rajkot-based company specialising in production of pumps, motors and farm equipment as well as fans and lighting products.  Speaking about bringing Pandya on board, Vinit Bedia, Managing Director of Silver Consumer Electricals, said: “Hardik Pandya is one...
Aditya Chaudhuri

FC Barcelona ink Rappi deal

FC Barcelona have announced a partnership agreement with Latin American home delivery tech company Rappi.  Joining on a multi-year deal set to run until June 2026, Rappi will become an Official Partner of the Catalan professional football club and the Official Delivery Partner of their senior men’s and women’s teams in Mexico, Colombia, Peru, Argentina,...
Aditya Chaudhuri

Melbourne Stars secure five:am organic deal

Big Bash League (BBL) franchise Melbourne Stars have announced a new partnership with Australian organic yoghurt brand five:am, which comes on board as an Official Partner.  The agreement will have the five:am organic branding featured on the Stars dugouts, drinks stations, boundary advertising, water runners and LEDs. The two parties will also work on various...
Aditya Chaudhuri

F1 Academy 2024 calendar out

F1 Academy has released the calendar for 2024 which will see seven races in the calendar. After its debut season in 2023, the second season of the all-women’s racing series will have seven-rounds, starting with the race in Saudi Arabia in March and finishing with the Abu Dhabi race in December. The upcoming season will...
Aditya Chaudhuri

UFC teams up with Bud Light

Anheuser-Busch beer Bud Light has been announced as the Official Beer Partner of the Ultimate Fighting Championship (UFC).  The multi-year agreement gets underway from January 1, 2024, and will see Bud Light enjoy “highly visible presence” during UFC fights and weigh-ins. Bud Light’s logo will also be present on the UFC’s digital and on-air content....
Aditya Chaudhuri

Newcastle United FC extend Saudia deal

Newcastle United Football Club (NUFC) have announced a partnership extension with Saudia, which will therefore continue on as their Official Airline Partner for the 2023/24 season and beyond. The national flag carrier of Saudi Arabia will also work together with the Newcastle upon Tyne-based English professional football club on fan engagement activities. Also read: Newcastle...
Aditya Chaudhuri

Odisha FC partner with WeFe Internet

Odisha Football Club have roped in internet service provider WeFe Internet as an Official Club Partner for the 2023/24 season. As per the agreement with the Bhubaneswar-based Indian professional football club, WeFe Internet will provide internet connectivity at the Kalinga Stadium Odisha FC’s senior men’s team’s home matches. Prashant Agrawal, Co-Founder and Director of WeFe...
Aditya Chaudhuri

Williams Racing and PUMA join forces

British Formula One team Williams Racing have announced a new multi-year partnership with sportswear brand PUMA, which thus becomes an Official Partner of the team starting with the 2024 Formula One season.  The agreement will see PUMA provide Williams with “official team kit and driver racewear as well as manufacturing and distributing replica apparel and...
Aditya Chaudhuri

Saudi Arabia FA teams up with Lay’s

The Saudi Arabian Football Federation (SAFF) has announced a three-year deal with Purchase, New York-headquartered food and beverage giant PepsiCo’s Middle East and North Africa (MENA) division. The deal will see PepsiCo’s potato chips brand Lay’s serve as a headline sponsor to the Saudi Women’s Premier League, which will be thusly renamed to the “Saudi...
Aditya Chaudhuri
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