Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Philips India enters gaming industry with BGMI team

Philips India has revealed a partnership with BATTLEGROUNDS MOBILE INDIA (BGMI), thereby entering the world of esports by launching its own BGMI team called “OneBlade”, who will be represented by R Esports. The OneBlade team comprise the following players: Abhinav Kumar, Harshit Kashyap, Dev Sapra, Badal Kumar Behara, Almaz Rahman and Akhand Pratap Singh. R...
Aditya Chaudhuri

NWSL inks partnership with Therabody

The National Women’s Soccer League (NWSL), the top tier of professional women’s club football in the US, has announced a new partnership with recovery technology brand Therabody.  The partnership sees Therabody join as the league’s Official Wellness Technology Partner. As per the agreement, Therabody’s products will be made available to the players at all NWSL...
Aditya Chaudhuri

UFC extends Bet365 partnership

The Ultimate Fighting Championship (UFC) has renewed its partnership agreement with online sports betting firm Bet365 for a third year in a row. The partnership extension will see Bet365 provide UFC fans with the “Bet Builder” experience, which gives the fans customisable bets from different markets. IMG Arena will be providing additional features for the...
Aditya Chaudhuri

The Hundred teams up with Compare the Market

UK-based insurance price comparison service Compare the Market has been revealed as the Principal Sponsor of The Hundred. The Hundred, which is the latest domestic short-format cricket event from the UK, will have its 2023 edition kick off on August 1, 2023.  The partnership will see Compare the Market work towards enhancing The Hundred’s in-stadium...
Aditya Chaudhuri

Tottenham Hotspur FC ink Shutterstock deal

English professional football club Tottenham Hotspur FC have announced a new partnership with Shutterstock, which becomes the club’s Official Photography Supplier. As per the deal, Shutterstock will use Spurs’ platform to not only reach out to fans but also share engaging content whilst also gaining branding visibility at the Tottenham Hotspur Stadium.  Pierre-Olivier Bouche, Media...
Aditya Chaudhuri

Viacom18 teams up with Major League Cricket

US franchise T20 cricket competition Major League Cricket (MLC) has teamed up with media firm Viacom18, which has been confirmed as the league’s exclusive broadcast partner.  The deal will see Viacom18 broadcast the inaugural MLC season digitally and on television on JioCinema and Sports18, respectively.  MLC Season 1 kicks off from July 13 and will...
Aditya Chaudhuri

Start Sports gets Lanka Premier League 2023 broadcast rights

Leading Indian sports network Star Sports has bagged the exclusive television media rights for the upcoming Lanka Premier League (LPL) 2023 season, scheduled to be played in Sri Lanka from July 30 to August 21. Star Sports will telecast the league live and exclusively in India, Sri Lanka, Pakistan, Bangladesh, Bhutan, Nepal, the Maldives as well...
Aditya Chaudhuri

UFC announces Betclic partnership

The Ultimate Fighting Championship (UFC) has roped in online sports betting firm Betclic as its Official Betting Partner in France, Poland and Portugal.  Betclic will also serve as the Presenting Partner for the UFC Fight Night Paris event, which will be held in the Accor Arena on September 2, 2023. Betclic will be enjoying branding presence...
Aditya Chaudhuri

Aston Martin announce Valvoline partnership

Valvoline Global has been announced as the Official Lubricant Partner of the Aston Martin Formula One team following a long-term partnership agreement.  The partnership will kick off with the upcoming British Grand Prix, where the team will run a special one-off Valvoline-branded livery. Valvoline will also provide the team with its products to enhance their...
Aditya Chaudhuri

Wimbledon and TikTok extend partnership

Wimbledon and short-form video platform TikTok have announced a partnership extension. The partnership, now in its second year, will have TikTok continue to feature content and behind-the-scenes footage from the event. Fans will also get access to the Wimbledon Hub, which includes exclusive content from the event as well as the players. TikTok and Wimbledon have...
Aditya Chaudhuri
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