Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

WTA extends FanDuel partnership

Sports tech company FanDuel has extended its partnership with the Women’s Tennis Association (WTA). The multi-year partnership extension will see FanDuel continue on as the Hologic WTA Tour’s Authorised Gaming Operator in North, South and Central America. FanDuel has been an early adopter of “featuring video highlights of women’s tennis across its digital platforms and...
Aditya Chaudhuri

Nottingham Forest FC expand Ideagen partnership

English professional football club Nottingham Forest FC have announced a partnership expansion with software firm Ideagen, which will become the club’s Official Sleeve Partner for the 2023/24 season. Ideagen, which has been the club’s partner since 2021, will now have its logo feature on the Forest men’s, women’s and academy teams’ sleeves for the 2023/24...
Aditya Chaudhuri

S8UL to host two-day gaming festival on July 29 and 30

Indian gaming and esports organisation S8UL has announced its first-ever gaming fest, an event dedicated to its passionate fans from all over the country. Sponsored by Lenovo and Intel, the S8UL Gaming Fest, which is in partnership with The Esports Club (TEC), will be held on July 29 and 30 in Bangalore. With S8UL bringing...
Aditya Chaudhuri

Nike ends Hockey Canada deal

Sportswear giant Nike has ended its sponsorship deal with Hockey Canada, following the ice hockey-governing body’s handling of sexual assault cases.  It started in 2018, when Canada’s world junior team members allegedly sexually assaulted a woman during a Hockey Canada Foundation gala in 2018. It’s alleged that Hockey Canada had “slush funds” to pay out...
Aditya Chaudhuri

TikTok announces partnership with FIFA

FIFA has announced a new partnership deal with entertainment platform TikTok ahead of the FIFA Women’s World Cup 2023, scheduled to be held in Australia and New Zealand from July 20 to August 20, 2023.  The partnership will see TikTok and FIFA collaborate to bring the fans closer to the action through behind-the-scenes content, team...
Aditya Chaudhuri

Revenant Esports Invitational Showdown BGMI announced

Following its BGMI Champions Cup 2023 success, Rooter, India’s largest gaming and esports content platform, has partnered with Revenant Esports, one of Asia’s fastest-growing esports organisations, for an adrenaline-fueled BATTLEGROUNDS MOBILE INDIA (BGMI) tournament. Set to take place from July 14 to 6, the “Revenant Esports Invitational Showdown” will feature 18 teams from India’s BGMI...
Aditya Chaudhuri

Koramangala Indoor Stadium to host Skyesports Masters finale

Skyesports has announced that the ongoing Skyesports Masters, India’s first franchised esports league with a ?2cr prize pool, will culminate in a LAN Finale at the Koramangala Indoor Stadium, Bangalore.  Taking place on August 26 and 27, the Skyesports Masters Playoffs will be a grand on-ground event to crown the best Counter-Strike: Global Offensive (CS:GO) team...
Aditya Chaudhuri

FIFA partners with Mengniu for Women’s World Cup

Chinese dairy firm Mengniu has signed a sponsorship agreement with FIFA, joining as an Official Partner of the upcoming FIFA Women’s World Cup 2023, which is being held in Australia and New Zealand.  Mengniu has previously partnered with FIFA for the 2018 and 2022 men’s World Cups. FIFA has stated that, as per the partnership...
Aditya Chaudhuri

Ultimate Table Tennis teams up with Bisleri

The Ultimate Table Tennis (UTT), India’s top-level table-tennis league, has signed a two-year partnership with packaged drinking water brand Bisleri. The two-year partnership will see Bisleri join as the Official Hydration Partner of the league. Bisleri will be working towards keeping the attendees and athletes hydrated. The partnership will also see multiple branded campaigns.  Also...
Aditya Chaudhuri

Willow TV partners with Major League Cricket

Major League Cricket (MLC) has announced a five-year partnership agreement with Willow TV, which will see the latter broadcast the league live in the US and Canada.  The broadcast deal will see Willow TV set up 30 cameras at the Grand Prairie Stadium in North Texas and Church Street Park in North Carolina to give...
Aditya Chaudhuri
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