Aditya Chaudhuri

Trading platform Weltrade has roped in Colombian professional footballer Luis Díaz as its latest brand ambassador.

Chelsea Football Club have announced Champions Travel and Travel Connection as their first exclusive Official Hospitality Travel Partner.

Tennis Australia has renewed its partnership with global insurance company Chubb. The renewal will see Chubb remain the Official Insurance Partner of the Australian Open and take up the roles of Official Life Insurance Partner, Official Trophy Insurance Partner, and Official Travel Insurance Partner of the Grand Slam. Chubb will thus enjoy increased on-court branding...

Here are our preview and predictions for the first T20I of the 2025 South Africa tour of Australia. Written by Aditya Chaudhuri.

Here, we look at the ongoing and past brand endorsement deals of Indian track and field athlete Neeraj Chopra.

West Ham United Football Club have announced a partnership with leak-proof apparel brand Modibodi.Modibodi thus becomes the Official Back of Shorts and Period-Proof Underwear Partner of the West Ham women’s team, creating history by becoming the first-ever period-proof underwear brand to feature on a women’s football team shirt. Modibodi’s logo will be featured on the...

Serie A has announced a multi-year partnership with German automobile manufacturer Volkswagen.  Volkswagen thus becomes the first-ever Official Automotive Partner and a Technology Partner of the Italian top flight, gaining visibility across the league’s television broadcasts and official digital platforms. On the partnership, Luigi De Siervo, CEO, Lega Serie A, said: “We are particularly pleased...

English football club Nottingham Forest has announced a new partnership agreement with entertainment company, Bally’s Corporation, who will join the club as their new Front of Shirt Partner. The deal will see the Bally’s Corporation logo present on the front of the Forest men’s team’s playing shirts and the company will also have branding across...

The Asian Football Confederation (AFC), the continent’s football-governing body, has announced an extension of its partnership with broadcaster BG Sports in Thailand.  The multi-year extension will see BG Sports broadcast all AFC competitions in Thailand — from the 2025/26 season to the 2028/29 season. BG Sports will also stream the matches live on its YouTube...

German automobile manufacturer Volkswagen has announced a multi-year partnership with LaLiga EA Sports, LaLiga HYPERMOTION, and Liga F Moeve.