Aditya Chaudhuri
West Ham United FC renew eToro partnership
West Ham United Football Club have announced a multi-year renewal of their partnership with online trading platform eToro, which will thus remain their Official Online Trading Partner. The new deal will see eToro continue to support the West Ham women’s team and enjoy matchday branding rights via pitchside LEDs and stadium screen advertising. The agreement...
Arsenal FC partner with Stanley 1913
Arsenal Football Club have announced a multi-year global partnership with drinkware and food brand Stanley 1913. The two will kick off the partnership with the launch of a collection of premium, high-performance drinkware and barware for the global Gunners fan base. The “Stanley 1913 x Arsenal FC” collection will be inspired by Arsenal’s kit colour...
Cricket Australia signs new deal with Westpac
Cricket Australia (CA), the country’s cricket-giverning body, has announced a multi-year partnership with Westpac, a multinational banking and financial services company, bringing it on board as its Principal Partner. The four-year partnership will see Westpac also act as an Official Partner of the Big Bash League and the Women’s Big Bash League. Westpac will help...
Rohit Sharma: Brand Endorsements
Major League Soccer announces multi-year Walmart agreement
Leeds United FC partner with Parimatch
Leeds United Football Club have announced a partnership with sports betting and gaming company Parimatch. The Limassol-headquartered global operator comes on board as the Official Sleeve Partner of the Leeds United men’s first team for their matchday shirt. Parimatch will also enjoy a branding presence at Elland Road and Thorp Arch — the team’s home...
Audi signs Revolut as Title Partner for F1 team
German automotive company Audi, which is set to join the Formula One grid from next year onwards, has announced a partnership with British fintech company Revolut. Revolut comes on board as the Title Partner of the Audi-led F1 outfit that will replace Stake F1 Team Kick Sauber. It will integrate itself into Audi’s financial operations,...
Trinbago Knight Riders announce title partnership with Stake
The Trinbago Knight Riders have announced a partnership with online casino and sportsbook Stake. Stake thus becomes the Official Title Partner of the Shah Rukh Khan-owned Knight Riders Sports’ Caribbean Premier League franchise. The company will gain prominent branding visibility across various team assets, with its logo featuring most prominently on the front of the...
SA20 renews and expands Switch Energy Drink partnership
South African franchise cricket league SA20 has announced a multi-year renewal and expansion of its partnership with Switch Energy Drink. As per the new agreement, the energy drink brand will act as the Official Energy Drink Partner of the league going into its fourth edition. Also Read – Parimatch launches new markets for Nicholas Pooran...