Aditya Chaudhuri

This article contains information regarding Spanish professional tennis player Carlos Alcaraz's brand endorsement deals.

Ultra runner Rod Farvard has been announced as the latest brand ambassador for Amazfit, the Chinese smart wearables manufacturer. Farvard will work with Amazfit on product testing, athlete-led storytelling, and grassroots community events. He joins the brand’s roster of endurance ambassadors, which also includes Italian distance runner Yemaneberhan “Yeman” Crippa and American triathlete Morgan Pearson. ...

The UEFA has announced a partnership renewal with Amazon with the multi-year renewal agreement seeing Amazon continue on as an Official Partner of UEFA Women’s Football until 2030. UEFA will continue to support the women’s game and will support major UEFA tournaments including the UEFA Women’s Champions League and UEFA Women’s EURO 2029.  Amazon will...

Max Verstappen takes Belgian Grand Prix 2025 Sprint win Racing in their team’s history for the first time without their former team principal Christian Horner, Max Verstappen made sure to give Red Bull the perfect start to the weekend as the reigning world champion won the Belgian Grand Prix 2025 Sprint race with Verstappen taking...

Arsenal Football Club have announced a multi-year partnership with Guinness, bringing it on board as an Official Partner. The deal, kicking off with the 2025/26 season, will see the Diageo-owned stout brewer’s brands Guinness and Guinness 0.0 be present at the Emirates Stadium on matchdays of the Arsenal men’s and women’s teams. The global partnership...

McLaren Racing has announced a new multi-year deal with IT software provider, Freshworks, who will join as an Official Partner of the McLaren Formula One team. The deal will see McLaren use Freshwork’s ITSM solution, Freshservice, to enhance the team’s productivity via efficient and improved IT services. Freshworks branding will also be present on the...

Here, we present our preview and predictions for this year's Formula 1 Belgian Grand Prix. Written by Aditya Chaudhuri.

French former footballer Patrice Evra has been revealed as a global ambassador for online casino Stake.

Tottenham Hotspur Football Club have announced signing a multi-year partnership agreement with Molson Coors Beverage Company.

Arsenal FC have signed a multi-year deal with fintech company Airwallex, which comes on board as their Official Finance Software Partner.