Football News

The National Women’s Soccer League (NWSL) has announced a multi-year partnership agreement with global retail giant Amazon. The partnership will see Amazon become the Exclusive Retail Sponsor of America’s top-tier women’s professional club football division as well as the Presenting Partner of its Best XI Awards. With this deal, Amazon also becomes an official NWSL...

Hungarian telecom company Magyar Telekom has signed a long-term partnership agreement Hungarian professional footballer Dominik Szoboszlai. The Liverpool FC midfielder, also captain of the Hungary men’s national football team, took to Instagram to announce the partnership. The two parties will work together to encourage Hungarians not to give up despite difficult circumstances. The partnership is...

Wrexham AFC have announced a partnership agreement with financial services company Ally Financial, which will thus sponsor their women’s team’s upcoming US Tour, dubbed the “2024 Wrex Coast Tour”. The partnership is aimed at helping the club gain visibility on the global stage. Ally will also sponsor the Wrexham men’s team’s “Summer Wrex Coast Tour”....

Global digital payments corporation Visa has roped in Egyptian professional footballer Mohamed Salah as Brand Ambassador for the UAE, Egypt, Kuwait, Kenya, Nigeria, and South Africa. Through the partnership, Visa aims to “celebrate the values of dedication, perseverance, and excellence that it associates with the football superstar and the brand itself.” Mohamed Salah commented: “Throughout...

FC Barcelona have signed a partnership renewal agreement with vehicle manufacturer CUPRA, which will thus continue on as their Official Automotive and Mobility Partner as well as the Official Car until the end of the 2028/29 season.  The partnership, having kicked off in 2019, will see the two parties continue working towards nurturing young talent...

West Ham United Football Club (WHUFC) have announced a multi-year regional partnership agreement with The Kingdom Bank Corporation.

West Ham United Football Club (WHUFC) have announced a new partnership with intimate hygiene brand Femfresh.

This article contains information regarding the organisations enjoying a strong branding presence across Leeds United Football Club’s (LUFC) physical and digital assets as their official sponsors for the 2023/24 season. Official Partners  BOXT  Based in Leeds, West Yorkshire, BOXT is a smart home and heating systems expert. It was announced as LUFC’s Official Sleeve Sponsor...

Bundesliga International, the overseas division of the German Bundesliga, has extended and expanded its partnership with Swiss sports tech company Sportradar. The partnership extension will see Sportradar continue on as the Official International Betting and Streaming Rights Provider of 1. Bundesliga and 2. Bundesliga.   The new long-term deal, set to run until the 2031/32 season,...

Sony Pictures Networks India (SPNI) has extended its collaboration with the Union of European Football Associations (UEFA), thus renewing its exclusive broadcast and digital rights agreement with the European football-governing body for showcasing the UEFA Champions League, the UEFA Europa League, the UEFA Conference League, the UEFA Super Cup, and the UEFA Youth League.  The...