Football News

This article contains information regarding the organisations serving as official sponsors and partners to the English Football League (EFL) during its 2023/24 season. Also read: Premier League Sponsors 2023/24 Sky Bet  Headquartered in Leeds, British-based gambling company Sky Bet has served as the title sponsor to all three tiers of the EFL since the 2013/14...

West Ham United Football Club (WHUFC) have roped in respiratory brand WellO2 as their Official and Exclusive Respiratory Supplier. 

There was a sweet sense of optimism among the Liverpool supporters at the end of their side’s draw against Tottenham Hotspur on the 17th of October, 2015. While the game had ended in a goalless draw, what caught the fans’ attention was a semblance of tactical identity in the way Jürgen Klopp’s men went about...

The Saudi Pro League (SPL), also known as the Roshn Saudi League, has announced a partnership agreement with the Saudi Tourism Authority (STA). The STA thusly comes on board as a Partner of the league, while its “Saudi, Welcome to Arabia” brand becomes a Platinum Sponsor of the league. The partnership will see the two...

The National Women’s Soccer League (NWSL) has signed a multi-year partnership agreement with Google, which will see Google Pixel become the league’s Official Mobile Partner as well as a Presenting Sponsor of the NWSL Playoffs and Championship.  The “Pitchside with Pixel” programme, which has Google’s AI-powered camera technology, will also be a part of the...

Italian energy company Eni’s mobility transformation subsidiary Enilive has been announced as the new title sponsor of the Serie A. The multi-year partnership agreement will see Enilive hold the title sponsorship rights of the Italian men’s football top tier until the end of the 2026/27 season, renaming the league to the “Serie A Enilive” starting...

Real Madrid CF have signed a regional sponsorship agreement with Peruvian beverage company AJE Group. The partnership will see AJE Group’s energy drink Volt become the Spanish professional football club’s Official Energy Drink in the following Latin American and African countries: Peru, Mexico, Ecuador, Bolivia, Colombia, Venezuela, Guatemala, Honduras, Nicaragua, El Salvador, Panama, Costa Rica,...

AC Milan have inked a joint partnership agreement with e-commerce platform ComAve and point-of-sale software provider Tamias, on-boarding both as Global Partners. As per the agreement, ComAve will become the Shopping Experience Platform Partner of the Italian professional football club, while Tamias will become their Point of Sales Solution Provider. ComAve will work with the...

Al Nassr Football Club have announced a three-year partnership agreement with Adidas. Starting with the 2024/25 season, the three-year deal will see the German sportswear and sports equipment giant become the Official Kit Partner of the Roshn Saudi League side, providing apparel to both their playing and non-playing staff.  Speaking about the deal, Bilal Fares,...

Ahead of former Manchester United player and manager Ole Gunnar Solskjaer’s inaugural India tour, which is being hosted by Tilak Gaurang Shah, a die-hard United fan as well as the founder of Ace of Pubs, ten brands have been confirmed as the event’s official sponsors. Radio City has joined as the Official Radio Partner. Truefitt...