Football News

Argentine football legend Lionel Messi has been named the first worldwide brand ambassador by international logistics service company J&T Express.  As part of his relationship with J&T Express, Messi will work to raise the company’s profile as a logistics provider, a one-stop e-commerce specialist for the whole supply chain, and a believer and practitioner of...

Indian jewellery brand Kalyan Jewellers has announced the launch of a football-themed jewellery collection named “Es Vida” to celebrate the ongoing men’s FIFA World Cup. The campaign is headlined by Indian footballer Nganbam Sweety Devi. The “Es Vida” collection, which means “It’s Life” in Spanish, is a set of gender-neutral platinum and rose gold jewellery...

Multinational operator Kaizen Gaming’s sportsbook brand Betano has been announced as the Official Betting Partner of the FIFA Qatar World Cup 2022 following a partnership agreement between Kaizen Gaming and FIFA. The partnership will see Betano work on engaging and exciting fan activities around the world during the ongoing FIFA World Cup in Qatar. The...

The midfield is the most important part of the pitch. This is where teams build up play and run the game from the engine room. Moreover, the dissipation of fixed positions and increased prominence of ‘roles’ and ‘duties’ mean these folks who play in the middle of the pitch are tasked with a myriad of...

The Saudi Arabian Football Federation (SAFF) has roped in German sportswear giant Adidas as its official kit supplier for the national football teams of Saudi Arabia, starting from 2023. The partnership, which is set to run till 2026, will see Adidas replace Nike and provide the Saudi Arabian men’s, women’s and youth sides with training...

To celebrate the career of one of the world’s greatest footballers, Lionel Messi, ahead of the FIFA World Cup Qatar 2022, Adidas has unveiled the latest chapter of its Impossible is Nothing story with the release of The Impossible Rondo. The film is a dream vision football fans across the world will be eager to...

This article contains information regarding the organisations enjoying a strong branding presence across the Senegal men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the Senegalese Football Federation. Name of the football association: Senegalese Football Federation (French: Fédération Sénégalaise de Football; FSF) Also Read – FIFA Men’s World Cup...

This article contains information regarding the organisations enjoying a strong branding presence across the Serbia men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the Football Association of Serbia. Name of the football association: Football Association of Serbia (Serbian Cyrillic: ????????? ????? ??????, ??? / Fudbalski savez Srbije) (FSS)...

French luxury brand Louis Vuitton has brought together Lionel Messi and Cristiano Ronaldo for its latest advertisement campaign. The campaign, titled “Victory Is a State of Mind”, is centred around a photograph Messi and Ronaldo intensely engrossed in a game of chess, which is taking place on a Louis Vuitton Damier attaché case. The photograph...

While Italy’s failure to qualify for the men’s FIFA World Cup in two consecutive editions is certainly a blot in the country’s football history and is considered a massive national disaster, it is a lesser known fact that, not too long ago, the game wasn’t even considered a part of the Italian culture. Strange as...