Football News

Top 10 Players to watch in the World Cup 

There isn’t a bigger football tournament than the FIFA World Cup. As the best international men’s football teams in the world gear up to fight it out in Qatar, fans try to predict which teams and players will do well at the upcoming World Cup. Some players are coming into this World Cup with incredible...
Rahul Naresh

Qatar Football Association partners with PepsiCo

PepsiCo has been announced as the Official Beverage Partner of the Qatar national football team and the Qatar national U23 team following a partnership agreement with the Qatar Football Association (QFA). The partnership will see PepsiCo and its brands Gatorade and Aquafina provide the Qatar national teams with drinks, which “maintain performance and aid recovery...
Aditya Chaudhuri

Newcastle United make Monster Energy official sponsor

Premier league club Newcastle United have struck a sponsorship deal with American energy drink brand Monster Energy, the latter becoming the Official Energy Drink partner of the English football club on a multi-year deal.  As part of the agreement, Monster Energy will have “digital visibility at St. James’ Park”. Commenting on the deal, Newcastle United’s...
Bhavya Das

Bukayo Saka strikes Fiverr partnership

Fiverr, an online marketplace for freelance services, has announced a deal with English professional footballer Bukayo Saka.  To kick off the partnership, Fiverr has uploaded a video featuring Saka, in which the Arsenal Football Club player discusses his goals for working with the platform and includes endorsements from many UK-based business owners who have used...
Bhavya Das

Nike launches “FootballVerse” advertisement days before FIFA World Cup 2022

American sportswear and sports equipment giant Nike has released a film titled Nike FC Presents the FootballVerse, featuring top Nike players, in honour of the FIFA World Cup 2022, which begins this Sunday, November 20, 2022, in Qatar. Alex Morgan, Carli Lloyd, Cristiano Ronaldo, CR Jr., Edgar Davids, Kevin De Bruyne, Kylian Mbappé, Leah Williamson,...
Bhavya Das

Virgil van Dijk invests in Whoop, becomes Global Ambassador

Netherlands men’s national football team and Liverpool Football Club player Virgil van Dijk has been announced as a Global Ambassador of wearable fitness brand Whoop. Van Dijk has also joined Whoop as an investor.  The Dutch defender will be providing feedback to Whoop on product development and also give insights about how the company could...
Aditya Chaudhuri

Portugal national football team make Amul regional sponsor in India

Indian dairy products giant Amul has been named the official regional sponsor of the Portugal men’s national football team through the end of 2023. Amul will, therefore, serve as the team’s ambassador firm for the Indian community.  Through this collaboration, Amul’s original products will now be available to Indian dairy consumers and fans with the...
Bhavya Das

ZENB becomes official FC Barcelona sponsor

FC Barcelona have signed a sponsorship agreement with ZENB, a gluten-free food products brand. The club have selected the London-based company as a regional partner for UK, US and Japanese markets in a deal set to run until 2026.  As per the agreement, ZENB will collaborate with the club over content that will focus on...
Bhavya Das

The WIFA issue: A colossal mess at the heart of women’s football

In August 2022, Anjali Shah, Director of Premier India Football Academy’s (PIFA), one of India’s leading football academies based out of Mumbai, wrote to Souter Vaz, the Honorary Secretary of the Western Indian Football Association (WIFA), the governing body for football in Maharashtra, about a scheduling issue which had led to the governing body suspending...
Aditya Chaudhuri

Snapchat expands Sky Sports deal to boom Women’s Super League coverage

Increasing its coverage of the Barclays Women’s Super League (WSL), social media platform Snapchat has decided to expand upon its existing partnership with UK pay-TV broadcaster Sky Sports.  As part of the new agreement, Sky will post highlights from select WSL matches as short-form videos on Snapchat Discover. The Dub, Sky’s recently-debuted WSL discussion show,...
Bhavya Das
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