Football News

Deportivo Alavés have announced a sponsorship deal with with LEA, making the local cosmetics and personal care company their primary jersey sponsor for the 2022–23 season. The Álava-based business returns to support Deportivo Alavés having previously served as their jersey sponsor for the 2016–17 season. LEA joins the Deportivo Alavés sponsorship portfolio that also includes Puma,...

The UEFA Champions League (UCL) live radio rights for the US, Canada and Chile have been acquired by audio streaming service Tuneln.  With the new deal, Tuneln’s premium subscribers will get all-season access to live audio streaming of all games of the elite European competition. Although live games are not available to lower-tier customers, they...

LaLiga has struck a 15-year deal with Dubai-based esports and gaming organisation Galaxy Racer (GXR) to broaden the Spanish football league’s appeal among younger fans.  Galaxy Racer (GXR) was founded in 2019 by Chief Executive Paul Roy and has over a hundred content creators. GXR’s other key verticals include licensing, content creation, merchandising and music...

Indian food brand Pintola has roped in Indian men’s national football team captain Sunil Chhetri as a brand ambassador as part of a multi-year partnership.  Chhetri will be the face of the brand, as it looks to reach out to wider audiences. For the Indian captain, it’s his maiden partnership with a FMCG brand in...

After the AIFF drama, India’s senior women’s national team will start their campaign against arch-rivals Pakistan in the SAFF Women’s Championship 2022 at the Dashrath Rangasala Stadium in Kathmandu, Nepal. Pakistan’s women’s team will return to action after an eight-year gap caused due to recurring FIFA bans on the Pakistan Football Federation. India and Pakistan...

The NBA superstar, LeBron James and his favourite MLB team, the New York Yankees are heading to acquire minority stakes in Italian football club AC Milan. James-backed California bank, Main Street Advisors and the Yankees’ investment arm Yankees Global Enterprises are joining private equity firm, RedBird Capital Partners’ $1.2 billion takeover of the Italian football...

Real Madrid have signed an agreement with Zegna to become the club’s Official Luxury Travelwear Partner, providing clothes for the men’s and women’s football and basketball squads as well as their respective technical teams, beginning with the 2022/23 season. Zegna will benefit from the deal’s valuable product placement opportunities, allowing the brand to reach a...

Parimatch News, the sports, e-sports and entertainment outlet, has been announced as the Principal Sponsor of Hero Indian Super League club Chennaiyin FC, ahead of the 2022-23 season. PMI, a service company engaged in the development and implementation of the expansion strategy for Parimatch News brand, announced the new initiation and is all set to witness the ascent of the football sector in the country. The new deal will see Parimatch News take another step towards investing in sports beyond cricket. It’s part of the company’s strategy to expand its presence in India, by helping raise the profile of football and alongside ensuring that talent can grow from the grassroots up.

Deutsche Telekom and Bayern Munich have agreed to an early renewal of their primary partnership, which would keep the corporation as the primary shirt sponsor of the German soccer powerhouses until 2027 in a contract worth reportedly €50 million (US$51 million) each year.  The agreement, which guarantees the Bundesliga champions an increase of €5 million...

“Did I ever tell you what the definition of insanity is?” It was the best of times of what had been the worst of times. Trophy-less since 2017, Manchester United had attained in the Premier League their most stable phase since Sir Alex Ferguson’s retirement by achieving back-to-back top-four finishes across seasons 2019-20 and 2020-21....