Football News

This article contains information regarding the organisations enjoying a strong branding presence across AS Monaco’s physical and digital assets as their sponsors for the 2022/23 season. MAJOR PARTNERS eToro AS Monaco first signed a deal with Israeli social trading and multi-asset brokerage company eToro in August 2020. Less than a year later, in June 2021,...

PRIME Hydration Drink and English Premier League team Arsenal have announced a partnership, making the former the Official Hydration Partner of the latter. PRIME Hydration was founded by YouTube celebrities Logan Paul and KSI, the latter of whom has been an Arsenal supporter since his childhood days. PRIME was first released in January 2022 in...

International betting company W88 and Premier League club Fulham have announced a new sponsorship agreement, making the former the main front-of-matchday-shirt sponsor of the club for the 2022-23 season. Blockchain telecommunications network World Mobile will see its logo relocated to the club’s matchday-shirt sleeve and training gear. The deal covers both the men’s and the...

Tyson Fury will sponsor EFL League One side Morecambe FC for the upcoming 2022-23 season. The British boxer has been living in Morecambe for the past few years and is now strengthening his connection with the town’s local football team. The English third-tier side have revealed that Tyson’s brand, Gypsy King, will feature on both...

As my interviewee enters the pitch and heads to the benches in the corner, the girls pause their training and run towards us to say hi. “Hi! I’m seeing you for the first time,” asks the interviewee to one of the girls. “It’s my first day, ma’am. My name’s Chetna,” the girl replies. “Enjoying the...

English football club Burnley have announced a partnership with Classic Football Shirts, a 2006-founded English clothing brand, making it their new official shirt sponsor for the 2022-23 season. As per the deal, Classic Football Shirts will have its logo on front of the Burnley men’s, women’s, and academy teams. Burnley’s 2022-23 home shirt is a...

This article contains details about the organisations that serve as sponsors and brand partners to Ligue 1 club Olympique de Marseille (OM) and enjoy a strong branding presence across their physical and digital assets. MAIN PARTNERS Puma Marseille are set to enter another year with Puma as their kit sponsor. The two parties entered into...

Real Madrid have introduced BMW as their new official automotive partner after terminating their 20-year partnership with Audi. According to the club’s announcement, the relationship will result in several new initiatives in the areas of future mobility, sustainability, and diversity that both parties will jointly pursue.   As per the deal, the Real Madrid men’s and...

Spanish football league LaLiga has confirmed that its partnership with Banco Santander will cease following the 2022/23 campaign. LaLiga started working with the Boadilla del Monte-headquartered Spanish financial institution at the start of the 2016/17 campaign. The two parties successfully campaigned for and enabled a number of collaborative projects, having worked on several large initiatives...

Interwetten, an online casino and sports betting company, has enhanced its sporting lineup as a result of a partnership with Borussia Mönchengladbach of the German Bundesliga. The betting business will support the club as a co-sponsor and statistical partner as part of the agreement.  Vienna-based Interwetten is a sports betting business. It began operating online...