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The Hundred has announced British squash brand Robinsons as its Official Soft Drinks Partner.The multi-year partnership will put The Hundred branding on Robinsons’ ready drink no added sugar products for the next three years, with select customers even standing a chance to win tickets during weekly prize draws.Robinsons will also receive naming rights to the...

Vivo has been announced as an Official Sponsor and the Official Smartphone of the FIFA World Cup Qatar 2022.The partnership will see Vivo leverage the rights to the FIFA World Cup, which include the emblem and official brand identities. The company will also be running unique fan engagement activities to connect with fans worldwide. Also...

Argentinian and Paris Saint-Germain star Lionel Messi has been officially announced as a brand ambassador for the Saudi Tourism Authority. The announcement of the partnership saw Messi land in Saudi Arabia for the Jeddah Season, an art and culture festival which has almost 2800 separate events. The Argentinian even uploaded a sponsored post on his Instagram...

In today’s fast-paced world where everything is getting digitised and mass marketing campaigns are a common trend, it is hard to read the newspaper, browse the internet, or watch TV without the words “blockchain”, “cryptocurrency” and “NFT” flashing in front of your eyes. I’d assume you’ve already seen multiple ads and TV commercials where famous athletes and actors would be telling you to buy cryptocurrencies or NFTs, or seen stories on the news about people buying crypto and NFTs for increasingly mind-blowing sums of money. Today, even most of our favourite brands and companies have NFT offerings to offer in exchange for exclusive benefits. But what do these terms mean, and how do these technologies work? The rate at which these technologies are evolving makes it almost impossible to predict how the state of the market will be next week or next month in comparison to today.

A lot has changed since the first NFT, Quantum, was minted in 2014. Projects like CryptoKitties, Rare Pepes and CryptoPunk have revolutionised the industry both creatively and financially. The minting and selling of NFTs is growing at a rapid rate, with some of the famous ones getting sold for millions of dollars each. But when...

Here, we have a profile for Eden Hazard that details information about his playing career, his sponsors/brand endorsements, investments, charity work, and life achievements Full Name: Eden Michael HazardDate of Birth: 7 January 1991Place of Birth: La Louvière, BelgiumNationality: Belgian Current Club: Real MadridEden Hazard’s Salary: €31,250,000 per yearEden Hazard’s Net Worth: US$100 millionFirst senior club appearance: November 24, 2007 v AS Nancy-Lorraine First senior international appearance: November...

The 2018 Asian Games medalist Tirth Mehta lived up to the expectations and entered the quarter-finals of Hearthstone at the Esports Federation of India’s (ESFI) National Esports Championships 2022 (NESC ’22) that began on April 18. Mehta had won bronze when the Esports was played as the demonstrative title in the 2018 Asiad. Apart from...

Here, we have a profile for Alexandre Pato that details information about his playing career, his sponsors/brand endorsements, investments, charity work, and life achievements Full Name: Alexandre Rodrigues da SilvaDate of Birth: September 2, 1989Place of Birth: Pato Branco, BrazilNationality: BrazilianCurrent Club: Orlando City SCSalary: US$200,000 per monthNet Worth: US$145 millionFirst senior club appearance: May...

Revenant Esports, an organisation based out of India, have recently announced the arrival of BGMI Pro Zishan “Mazy” Alam as their analyst for their Battlegrounds Mobile India roster. With the Battlegrounds Mobile India competitive scene thriving, various organisations are hosting third-party tournaments, and professional BGMI teams are making sure that they put up a great...

Ligue 1 club Paris Saint-Germain have announced a new partnership with online sneaker marketplace GOAT. The multi-year partnership, which is reported to be worth more than €50 million, will see GOAT serve the French club’s Official Sleeve Sponsor and a Principal Partner from July 2022. From now until the end of the season, GOAT will serve the club as an Official Partner. Along with having branding rights on the first-team, training and warm-up jerseys of the men’s team from next season, GOAT and PSG will also collaborate on promoting the GOAT brand across their various platforms.