News

Indian golfer announces her first-ever sponsorship deal.   Professional golfer Aditi Ashok announced her first ever sponsorship deal, becoming a brand ambassador for Radisson Hotels America.   The 2020 Summer Olympics star put out a message on her Twitter handle which stated: “So thrilled to share the good news and announce my first sponsor. I...

TV show gets major licensing deal.   Popular Apple TV+ show Ted Lasso has signed a £500,000 deal with the Premier League which will give the show rights to use Premier League’s logos, team kits and even league trophies for the upcoming seasons. It is reported that even though the Premier League bosses were initially...

The International Cricket Council (ICC) announced today that it has entered a multi-year strategic partnership with Nium, a leading global financial technology (FinTech) infrastructure company. Nium provides banks and businesses with access to a suite of fintech infrastructure services through one API. This partnership includes involvement and integration in three global ICC events through to...

Club will provide trading cards through Fanzone app.   Bundesliga club VfL Wolfsburg have announced a new partnership with digital platform Fanzone which will see the German club step into the crypto and NFT world. As part of the deal, Wolfsburg will be releasing digital trading cards through the Fanzone app and their fans will...

Football teams sponsored by betting firms could soon become a thing of the past, but it won’t come without its challenges.   What is going on? According to reports emerging from the UK, the government-led review of the Gambling Act 2005, which has been underway since December last year, is due to complete soon. Its...

learncrypto.com joins as Official Training Kit Partner.   Premier League side Southampton have announced learncrypto.com as their official training kit partner. The deal will see crypto-education platform serve as the Saints’ training kit sponsor for both the first and B teams throughout the ongoing season.   Director of Marketing and Partnerships, Southampton, Sarah Batters, said:...

Soccer Supplement to continue as club’s official supplements supplier.   Premier League side West Ham United have announced that they have extended their partnership with British nutrition company, Soccer Supplement. The renewal of their partnership sees Soccer Supplement continue as the club’s official supplements supplier.   Speaking about the partnership, Nathan Thompson, West Ham’s Commercial...

Deal focused mainly on the Asian sports betting market.   European heavyweights Liverpool and Bayern Munich have both signed deals with sports betting operator 188Bet. The two teams have signed three-year deals each that will give the sports betting operator visibility and brand awareness across the Asian market through the clubs’ digital platforms and give...

British sensation joins as a House Ambassador.   British tennis star and the 2021 US Open champion, Emma Raducanu, has been announced as the brand ambassador of US luxury jewellery brand Tiffany & Co. The announcement was made at the Vogue X Tiffany Fashion & Film event, where Tiffany’s executive vice-president of product and communications,...

The American F1 team announce same driver line-up for upcoming season.   Haas have announced on Thursday that they will be sticking with their current driver pairing of Mick Schumacher and Nikita Mazepin for the 2022 season. Both Schumacher and Mazepin, who are in their rookie season, have had a tough debut season mainly due...