Aditya Chaudhuri

Indian esports organisation Revenant Esports has unveiled ViewSonic, a global provider of visual solutions, as its official Monitor Partner. The collaboration with ViewSonic further solidifies Revenant Esports’ commitment to providing its players with top-tier equipment and technology, enhancing their performance and enabling them to reach new heights in their gaming careers. ViewSonic, as per the...

New Zealand Football (NZF) has signed a new long-term partnership agreement with PUMA, which will thus become the Exclusive Apparel Provider to the national football-governing body of New Zealand from 2024 onwards. The deal will see PUMA provide all ten NZF-affiliated Kiwi national football teams (All Whites, Ford Football Ferns, Men’s U-17, U-20, U-23, Women’s...

South Australian distillery Route 9 has announced a two-year partnership agreement with the South Australian Cricket Association (SACA) and the Adelaide Strikers of the Big Bash League (BBL), which will see Route 9’s Square 1 Gin serve as the Official Gin Partner to both of them.  The partnership will have the Square 1 premium gin...

Indian esports organisation Team SouL has roped in iQOO as its exclusive title sponsor for six months. In addition to the announcement, the official jersey of “iQOO SOUL” was also unveiled by the organisation’s Co-Founder and CEO, Animesh Agarwal, alongside iQOO CEO, Nipun Marya, at Sunder Nursery in New Delhi earlier this week. This marks...

Bollywood star Akshay Kumar has bought the “Srinagar J&K” team of the Indian Street Premier League (ISPL) ahead of its inaugural season.  The ISPL is set to be the first-ever tennis ball T10 cricket tournament. It will take place inside a stadium and will be held between March 2 and 9 next year.  Akshay Kumar...

Sports data and analytics company Stats Perform has extended its partnership with the Women’s Tennis Association (WTA). The agreement is now set to run until the end of the decade. The partnership extension will see Stats Perform continue collection of official WTA Tour data stream and its distribution to licensed sportsbooks as well as global...

Alpine Academy’s Abbi Pulling has confirmed her seat for the 2024 F1 Academy season. The young Brit is set to race for Rodin Carlin for another year, having raced for them in the inaugural 2023 season as well. In the inaugural F1 Academy season, Pulling scored seven podiums with Rodin Carlin and finished fifth in the...

EaseMyTrip.com, one of India’s largest online tech travel platforms, has formally announced its strategic collaboration as the principal sponsor for UP Yoddhas – the GMR Group owned Pro Kabaddi League Franchise representing the state of Uttar Pradesh today.  This partnership signals EaseMyTrip’s entry into the world of kabaddi, underscoring the brand’s unwavering commitment to championing...

Big Bash League (BBL) franchise Sydney Sixers have announced a partnership agreement with North Ryde, New South Wales-based safe and smart home access brand Merlin, which thus comes on board as an Official Partner for the 2023/24 KFC Big Bash League season (BBL|13).  The agreement will have the Merlin logo featured on the back of...

Designer department stores chain Fenwick has been announced as the Official Luxury Retail Store Partner of Newcastle United Football Club (NUFC) following a multi-year partnership agreement. The partnership will see the Newcastle upon Tyne-based company support “The Rooftops with Fenwick” hospitality lounge at St. James Park as part of a naming rights component of its...