Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Tottenham Hotspur FC partner with Kiton

English professional football club Tottenham Hotspur FC (THFC) have roped in urbanwear line Kiton as their Official Formalwear Partner. The two-year deal will see the Spurs first-team squad and coaching staff wear Kiton apparel at select matches over the course of a season.  Ryan Norys, Commercial Sales Director, THFC, commented: “In Kiton we are proud...
Aditya Chaudhuri

Pat Fry joins Williams Racing

Williams Racing have announced Pat Fry as their new Chief Technical Officer, with effect from November 2023. Fry recently parted ways with Alpine, where he held the same role.  Fry comes with a wealth of experience, having been in the sport since 1987, starting out with Benetton. He moved to McLaren in 1993, where he...
Aditya Chaudhuri

Samsung ropes in Son Heung-min as brand ambassador

South Korean smartphone manufacturer Samsung has roped in South Korean footballing star Son Heung-min as a brand ambassador.  Son was recently spotted at Incheon International Airport donning a black smartwatch on his wrist. Samsung later confirmed that the South Korea international was wearing the Galaxy Watch 6, officially launched during Galaxy Unpacked 2023. According to...
Aditya Chaudhuri

PepsiCo inks deal with EA Sports

PepsiCo has signed a new multi-year global partnership agreement with video game developer EA Sports. As per the deal, PepsiCo’s three flagship brands — Pepsi, Gatorade and Lay’s — will be joining as the food and beverage partners for the upcoming EA Sports FC football game, which is a complete rebrand of the FIFA series....
Aditya Chaudhuri

Sling Mobility joins Lanka Premier League 2023 sponsorship portfolio

Sling Mobility, Sri Lanka’s fastest-growing EV two-wheeler, has been announced as an Official Partner of the upcoming Lanka Premier League (LPL) season. This partnership between Sling Mobility and the LPL promises to add an extra layer of excitement to the tournament and contribute to the growth and popularity of cricket on the global stage. Also...
Aditya Chaudhuri

SSC Napoli sign new MSC Cruises deal

Italian professional football club SSC Napoli have confirmed MSC Cruises as their new principal front-of-shirt sponsor starting with the 2023/24 season. MSC Cruises, which has been a commercial partner of the club since 2011, replaces Acqua Lete as the club’s new main shirt sponsor. Aurelio de Laurentiis, President of SSC Napoli, said: “MSC are the...
Aditya Chaudhuri

Visa and US Soccer extend partnership

The US Soccer Federation (commonly referred to as “US Soccer”) has announced a multi-year partnership extension with Visa, with the latter continuing on as the Exclusive Payment Services Partner of the US men’s and women’s national football teams till 2028.  The extension agreement also states that at least 50% of Visa’s investment will be for...
Aditya Chaudhuri

Verstappen hands Red Bull a record win in Hungary

Max Verstappen created history following his win at the 2023 Hungarian Grand Prix, as Red Bull now have won a record 12 races in a row, making it the most number of consecutive wins by a team in Formula One history. McLaren held the record for most consecutive wins with 11 in 1988, courtesy of...
Aditya Chaudhuri

Shubman Gill teams up with Bajaj Allianz Life

Indian professional cricketer Shubman Gill has partnered with Bajaj Allianz Life. As per the agreement, Gill will help the Pune-based Indian life insurance company reach out to wider audience through marketing campaigns and other promotional content. Speaking about his new partnership, Shubman Gill stated: “I’m delighted to be associated with Bajaj Allianz Life Insurance; it...
Aditya Chaudhuri

Shah Rukh Khan headlines latest 2023 ICC Men’s Cricket World Cup campaign

The International Cricket Council (ICC) has unveiled the “It Takes One Day” campaign, which is part of the build-up to the upcoming 2023 ICC Men’s Cricket World Cup.  The campaign highlights Navarasa: the nine emotions a fan experiences during a cricket match. The campaign is headlined by Bollywood superstar Shah Rukh Khan, with multiple current and former...
Aditya Chaudhuri
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